Digital Marketing Strategist for IoT Innovation

7 days ago


Bloomington, Illinois, United States Senseware Full time

About Senseware

Senseware is a cutting-edge IoT company revolutionizing the way people interact with their physical environment. With 42 patents to its name, the company has established itself as a leader in IoT technology.

Job Overview

We are seeking an experienced Digital Marketing Strategist to join our team in Vienna, VA. The successful candidate will be responsible for developing and executing cross-channel marketing campaigns to generate qualified leads and sales opportunities. This role requires a strong understanding of digital marketing principles, including email automation, content syndication, webinars, pay-per-click advertising, and display advertising.

Main Responsibilities

  • Design and implement multi-channel demand generation programs to generate new leads, qualify and nurture existing contacts, and help generate sales-ready opportunities for Senseware.
  • Prioritize and manage activities across channels, including email automation, content syndication, webinars, pay-per-click advertising, and display advertising.
  • Optimize and deploy content and messaging from the rest of the Marketing team across channels and into campaigns.
  • Measure what matters: Analyze results at a granular level, provide visibility across the organization, and adjust strategies accordingly.
  • Manage the day-to-day implementation of our Marketing Automation platform and other Marketing technologies.
  • Create and manage project budgets and report on CAC and ROI.
  • Proactively collaborate with sales, product, and operations teams to ensure that lead generation goals are aligned across departments.
  • Manage company website and work with the appropriate agencies and vendors to optimize for conversion and SEO.
  • Contribute to content creation, review, and publishing (collateral, marketing emails, newsletters, landing pages, videos, blogs, etc.).

Requirements

  • Minimum of 3-5 years of experience managing cross-channel, digital-centric marketing campaigns, in a fast-growing company, preferably in enterprise software or B2B SaaS business.
  • Data-driven, versatile marketer with demonstrated capability of running successful marketing programs that combine email, website optimization, SEO, social, and PPC channels.
  • Experience using one or more leading Marketing Automation platforms (e.g., Hubspot, Marketo), in conjunction with Salesforce.com.
  • Partner with content marketing, product, and sales to manage email nurture program.
  • Experience with implementing and fine-tuning pay-per-click campaigns, including ad copy, audience targeting, and conversion optimization.
  • Strong hands-on experience, proficiency, and enthusiasm for analyzing campaign results, building reports, and manipulating data.
  • Strong project management skills, accustomed to working to a budget and within strict timelines.
  • Eagerness to experiment with and learn new skills and technologies.
  • Excellent written and verbal communication skills.

Benefits

  • You'll be joining a group of smart and kind people that want to help each other thrive.
  • A diverse and inclusive environment.
  • Health, dental, and vision, and stock options.
  • 401(k) Plan.
  • Company social gatherings.
  • Unlimited PTO.
  • Office Snacks.

$110,000 - $140,000 per year, depending on experience.



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