Digital Marketing Strategist for IoT Innovation
7 days ago
About Senseware
Senseware is a cutting-edge IoT company revolutionizing the way people interact with their physical environment. With 42 patents to its name, the company has established itself as a leader in IoT technology.
Job Overview
We are seeking an experienced Digital Marketing Strategist to join our team in Vienna, VA. The successful candidate will be responsible for developing and executing cross-channel marketing campaigns to generate qualified leads and sales opportunities. This role requires a strong understanding of digital marketing principles, including email automation, content syndication, webinars, pay-per-click advertising, and display advertising.
Main Responsibilities
- Design and implement multi-channel demand generation programs to generate new leads, qualify and nurture existing contacts, and help generate sales-ready opportunities for Senseware.
- Prioritize and manage activities across channels, including email automation, content syndication, webinars, pay-per-click advertising, and display advertising.
- Optimize and deploy content and messaging from the rest of the Marketing team across channels and into campaigns.
- Measure what matters: Analyze results at a granular level, provide visibility across the organization, and adjust strategies accordingly.
- Manage the day-to-day implementation of our Marketing Automation platform and other Marketing technologies.
- Create and manage project budgets and report on CAC and ROI.
- Proactively collaborate with sales, product, and operations teams to ensure that lead generation goals are aligned across departments.
- Manage company website and work with the appropriate agencies and vendors to optimize for conversion and SEO.
- Contribute to content creation, review, and publishing (collateral, marketing emails, newsletters, landing pages, videos, blogs, etc.).
Requirements
- Minimum of 3-5 years of experience managing cross-channel, digital-centric marketing campaigns, in a fast-growing company, preferably in enterprise software or B2B SaaS business.
- Data-driven, versatile marketer with demonstrated capability of running successful marketing programs that combine email, website optimization, SEO, social, and PPC channels.
- Experience using one or more leading Marketing Automation platforms (e.g., Hubspot, Marketo), in conjunction with Salesforce.com.
- Partner with content marketing, product, and sales to manage email nurture program.
- Experience with implementing and fine-tuning pay-per-click campaigns, including ad copy, audience targeting, and conversion optimization.
- Strong hands-on experience, proficiency, and enthusiasm for analyzing campaign results, building reports, and manipulating data.
- Strong project management skills, accustomed to working to a budget and within strict timelines.
- Eagerness to experiment with and learn new skills and technologies.
- Excellent written and verbal communication skills.
Benefits
- You'll be joining a group of smart and kind people that want to help each other thrive.
- A diverse and inclusive environment.
- Health, dental, and vision, and stock options.
- 401(k) Plan.
- Company social gatherings.
- Unlimited PTO.
- Office Snacks.
$110,000 - $140,000 per year, depending on experience.
-
Digital Marketing Strategist
4 weeks ago
Bloomington, Illinois, United States BLN24 Full timeBLN24 is a rapidly growing digital creative agency that supports the U.S. Federal Government in achieving their mission and goals.About BLN24We deliver exceptional service and solutions by understanding each client's end-state and seamlessly integrating within their organization to improve strategic and technical operations.Job SummaryWe are seeking an...
-
Digital Marketing Strategist
4 weeks ago
Bloomington, Illinois, United States BBB National Programs Inc Full timeAbout BBB National ProgramsBBB National Programs is a leading non-profit organization dedicated to fostering trust and accountability in the marketplace. Our mission is to create a fairer playing field for businesses and a better experience for consumers.Job Description:We are seeking an experienced Digital Marketing Strategist to join our team as a Manager,...
-
Digital Product Strategist
2 weeks ago
Bloomington, Illinois, United States Capital One Full timeAt Capital One, we're revolutionizing the banking experience by combining human-centered design with data-driven decision making.We're seeking a skilled Senior Associate, Product Manager to join our Consumer Bank team and drive game-changing customer experiences and business outcomes.As a Product Manager focusing on Bank Modernization, you'll reimagine our...
-
Luxury Marketing Strategist
4 weeks ago
Bloomington, Illinois, United States BOWA Full timeJob OverviewBOWA is seeking a seasoned Luxury Marketing Strategist to spearhead our proprietary Lead Generating Activity (LGA) program, driving high-quality referrals and leads within the Greater DC area's luxury communities.
-
Product Marketing Strategist
5 days ago
Bloomington, Illinois, United States ID Full timeAbout the RoleWe are seeking an experienced Product Marketing Strategist to drive the success of our products in the market. As a key contributor to our cross-functional team, you will collaborate closely with product management, sales, and other departments to ensure our products resonate with customers and achieve business objectives.The ideal candidate...
-
Bloomington, Illinois, United States Appian Corporation Full timeAbout the RoleWe are seeking a skilled Marketing Strategist to support our US Public Sector Partner Sales Team. This individual will work closely with Appian's most strategic public sector partners and Global Strategic Integrators (GSIs) to develop, plan, and execute marketing plans and demand generation programs.Key Responsibilities:Joint Marketing...
-
Bloomington, Illinois, United States Booz Allen Hamilton Full timeJob OverviewWe are seeking a highly skilled Visionary AI Strategist to lead our team in developing cutting-edge deep learning innovations. As a key member of our organization, you will design and implement effective AI solution architecture and strategy utilizing approaches of various AI technologies and methods to address clients' business problems and...
-
Digital Identity Innovation Leader
4 weeks ago
Bloomington, Illinois, United States ID Full timeRole OverviewWe are seeking a skilled Digital Identity Innovation Leader to drive the strategy, development, and execution of product initiatives that accelerate the adoption and expansion of our identity verification solutions.You will work closely with cross-functional teams, including sales and solutions consultant teams, to fortify our identity...
-
Digital Communications Strategist
4 weeks ago
Bloomington, Illinois, United States NADA Full timeJob OverviewNational Automobile Dealers Association (NADA) is seeking a skilled Digital Communications Specialist to join our team. This role involves creating engaging content, driving digital presence, and collaborating with cross-functional teams.
-
Senior Business Growth Strategist
4 weeks ago
Bloomington, Illinois, United States CRI Full timeJob OverviewCRI is a pioneering developer of innovative technology solutions for the government sector.We foster a culture of innovation and problem-solving, with a focus on delivering cutting-edge products to the global market.A woman-owned Small Business with 30 years of experience in Security, Information Technology, and Management, supporting the federal...
-
Strategic Product Leader
4 weeks ago
Bloomington, Illinois, United States Capital One Full timeAbout Capital OneCapital One is a global financial institution that empowers individuals and businesses to achieve their goals through innovative solutions.Salary Range$233,100 - $266,000 per year, depending on location and experience.Job DescriptionWe are seeking an experienced Director of Product Management to join our Emerging Payments & AirKey group. As...
-
Customer Success Strategist
5 days ago
Bloomington, Illinois, United States ID Full timeAbout the RoleID.me, a high-growth enterprise software company, seeks a skilled Customer Success Strategist to own relationships with top Federal customers. This individual will drive success through initial onboarding, strategy development, product optimization, and retention.Responsibilities- Own customer relationships, delivering next-level results and...
-
Member Organization Growth Strategist
6 days ago
Bloomington, Illinois, United States Glue Up Full timeAbout the RoleWe are looking for a seasoned professional to take on the challenge of Member Organization Growth Strategist at Glue Up. As a key member of our team, you will focus on helping our clients maximize their potential and drive business growth.With an estimated salary of $90,000 - $130,000 per year, this is an excellent opportunity for someone who...
-
Digital Communications Specialist
7 days ago
Bloomington, Illinois, United States Booz Allen Hamilton Full timeAbout Us:We are Booz Allen Hamilton, a leading provider of management consulting and technology services. We help our clients solve complex problems and achieve their goals through our expertise in digital transformation, cybersecurity, and more.We are seeking an experienced Graphic Designer to join our Digital Solutions team. As a key member of the team,...
-
High-End Marketing Leader
5 days ago
Bloomington, Illinois, United States BOWA Full timeJob Description:The High-End Marketing Leader will be responsible for developing and executing a comprehensive marketing and brand strategy that aligns with BOWA's reputation for quality, innovation, and bespoke client experiences. This role requires a strategic leader who can leverage digital marketing channels, including SEO, SEM, social media, and email...
-
Director of Digital Identity
4 days ago
Bloomington, Illinois, United States ID Full timeWe're looking for a skilled Director of Digital Identity to lead our product marketing efforts at ID.me. As a growth-stage company, we need someone who can develop and execute go-to-market strategies that drive business results.The ideal candidate will have 15+ years of experience in B2B product marketing, with a strong background in developing product...
-
Digital Communications Specialist
5 days ago
Bloomington, Illinois, United States NADA Full timeAbout the RoleNational Automobile Dealers Association (NADA) is seeking a highly skilled and creative Digital Communications Specialist to join our team. This exciting opportunity will allow you to craft compelling content, tell stories that engage a wide audience, and contribute to shaping the NADA brand across various platforms.Job SummaryWe are looking...
-
Digital Experience Architect
3 weeks ago
Bloomington, Illinois, United States Capital One Full timeDrive Digital Innovation at Capital OneWe're seeking a Product Manager to join our Consumer Bank team, where you'll play a key role in shaping the future of digital banking. With a focus on delivering exceptional customer experiences, you'll work closely with cross-functional teams to design, build, and launch innovative products.About the Role:Lead the...
-
Creative Digital Product Designer
5 days ago
Bloomington, Illinois, United States Sparks Group Full timeJob Title: Creative Digital Product DesignerAbout Us: Sparks Group is a global company that partners with leading businesses to find top talent. We are looking for a highly skilled Creative Digital Product Designer to join our team.About the Job: As a Creative Digital Product Designer, you will be responsible for designing mobile app products that deliver...
-
Marketing Director
5 days ago
Bloomington, Illinois, United States Saliense Consulting LLC Full timeAbout the RoleWe are seeking a skilled Marketing Director to join our team at Saliense Consulting LLC.The ideal candidate will have a strong background in marketing and experience in developing and executing integrated marketing campaigns.This role offers a competitive salary of $85,000 per year, along with a comprehensive benefits package, including 100%...