Product Marketing Strategist

3 weeks ago


Bloomington, Illinois, United States ID Full time
About the Role

We are seeking an experienced Product Marketing Strategist to drive the success of our products in the market. As a key contributor to our cross-functional team, you will collaborate closely with product management, sales, and other departments to ensure our products resonate with customers and achieve business objectives.

The ideal candidate will have 15+ years of B2B product marketing experience, with a proven track record of building and managing high-performance teams. You will be responsible for establishing the product marketing team for our primary business line and segments, developing compelling product positioning and messaging, and leading the development and execution of go-to-market strategies for new product launches.

Key Responsibilities
  • Develop and execute go-to-market strategies for new product launches
  • Collaborate with cross-functional teams to ensure seamless product launches and market penetration
  • Serve as a center of excellence for competitive intelligence for the company
  • Leverage competitive insights to inform all product marketing workstreams


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