Product Marketing Manager

4 weeks ago

Burlingame, California, United States META Full time
Job Title: Product Marketing Manager - Prescription Smart Glasses and AR

At Meta, we're building tools that help people feel connected anytime, anywhere. We're on a mission to create the next computing platform by putting people at the center of emerging hardware and software technologies, whether on the go with wearables and augmented reality, in the home or at work, or fully immersed in alternate virtual reality worlds.

The Meta Product Marketing organization leads inbound product marketing, product launch strategy, and in-market business growth. We're looking for an experienced Product Marketing Manager to specialize in the vision insurance channel and prescription (Rx) commercialization of Meta's smart glasses and AR business.

You will be responsible for influencing product strategies and positioning for target audiences, driving go-to-market efforts that drive awareness and adoption, and working cross-functionally with partners throughout the company.

Key Responsibilities:
  • Lead the definition and execution of vision insurance strategy and relationships for Meta's wearables' business
  • Define the value proposition for insurance providers to enable member access to Meta's products using insurance benefits
  • Manage Meta's product status under different formulary scenarios and in- vs. out-of-network provider conditions
  • Influence product development and support a case for business investment by synthesizing, analyzing, and implementing learnings from customer feedback sources
  • Create go-to-market (GTM) strategy to drive product adoption & engagement
  • Manage prescription data & analytics with internal and external partners, and uncover actionable insights to drive access and adoption in existing and new channels
  • Serve as the subject matter expert on prescription wearer and channel needs and mindsets
  • Manage prescription product claims, content and pricing in B2C and B2B contexts and for wearers with and without insurance
Requirements:
  • 7+ years of experience in product marketing, product management, management consulting, business strategy in vision correction and/or eye health fields
  • In-depth knowledge of vision insurance across multiple providers
  • Experience with insurance formulary management and provider network strategies
  • Experience building partnerships with cross-functional teams, and shaping product roadmaps and go-to-market strategies
  • Experience analyzing data, and translating to insights that support product development and go to market strategies
  • Experience leading implementation of complex product or service offerings
  • Experience working with technical partners to translate between technical and consumer languages
  • Experience collaborating with external vendors and partners
  • Bachelor's degree
Preferred Qualifications:
  • Experience working independently and adapting in a fast-paced, entrepreneurial, and fluid environment, identifying and escalating issues early and often
  • Interest and understanding of Virtual and Mixed reality
  • MS/MBA degree
Compensation:

$158,000/year to $223,000/year + bonus + equity + benefits

Industry:

Internet

Equal Opportunity:

Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.

Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at https://www.meta.com/accessibility.

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