Digital Growth Marketing Strategist
1 week ago
Senior Growth and Digital Manager is responsible for defining and managing Handshake's omni-channel digital and offline advertising campaigns to meet user acquisition and pipeline growth targets for both our enterprise and self-service products. The role requires owning the execution, optimization, and operations of paid media and growth channels, working to improve campaign performance through testing and innovation.
Key Responsibilities:
- Define and manage digital and offline advertising strategy to achieve acquisition targets and lower customer acquisition costs
- Own operations, optimization, and execution across all paid and growth channels to deliver against acquisition and ROI (quality) goals for the business
- Test and optimize on a per-channel basis to improve campaign performance
- Identify and deliver innovation opportunities to bring fresh, creative thinking to ensure Handshake leverages digital, offline advertising, and product growth to the fullest extent
- Drive reporting and analysis on campaign and channel effectiveness to provide actionable insights and make informed decisions for continuous optimizations across operations, targeting, creative, and landing pages
Requirements:
- 5-7+ years proven experience in B2B SaaS performance marketing, digital marketing, or a growth marketing role
- Strong business acumen with demonstrated success implementing paid digital performance media channels including digital and offline
- Demonstrated success driving new customer acquisition using segmentation, personalization and triggered communications
- Fluency with digital ad channel data, metrics, measurement, and analytics
- Experience building strong rapport and partnership with Demand Generation, MOPS, GTM Ops, and Product
- Proficiency with Salesforce, LinkedIn Advertising Platform, Google Ads
- Must be willing to work in the San Francisco or NYC office 3 days per week on Mondays, Wednesdays, and Thursdays
What We Offer:
- Cash compensation: $120,000 - $160,000 per year
- Comprehensive medical, dental, and vision policies including LGTBQ+ Coverage
- Handshake offers $500 home office stipend for you to spend during your first 3 months to create a productive and comfortable workspace at home
- Generous learning & development opportunities and an annual $2,000 stipend for you to grow your skills and career
- Financial coaching through Origin to help you through your financial journey
- Monthly internet stipend and a brand new MacBook to allow you to do your best work
- Monthly commuter stipend for you to expense your travel to the office (for office-based employees)
- All full-time US-based Handshakers are eligible for our flexible time off policy to get out and see the world
- In addition, we offer 8 standardized holidays, and 2 additional days of flexible holiday time off
- We partner with Milk Stork to provide comprehensive 100% employer-sponsored lactation support to traveling parents and guardians
- Pension Scheme: Handshake will provide you with a workplace pension, where you will make contributions based on 5% of your salary
- Up to 25 days of vacation to encourage people to reset, recharge, and refresh, in addition to 8 bank holidays throughout the year
- Regular offsites each year to bring the team together + opportunity to travel to our HQ in San Francisco
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