Digital Growth Marketing Strategist

1 week ago


New York, New York, United States Handshake Full time
Job Summary
Senior Growth and Digital Manager is responsible for defining and managing Handshake's omni-channel digital and offline advertising campaigns to meet user acquisition and pipeline growth targets for both our enterprise and self-service products. The role requires owning the execution, optimization, and operations of paid media and growth channels, working to improve campaign performance through testing and innovation.

Key Responsibilities:
  • Define and manage digital and offline advertising strategy to achieve acquisition targets and lower customer acquisition costs
  • Own operations, optimization, and execution across all paid and growth channels to deliver against acquisition and ROI (quality) goals for the business
  • Test and optimize on a per-channel basis to improve campaign performance
  • Identify and deliver innovation opportunities to bring fresh, creative thinking to ensure Handshake leverages digital, offline advertising, and product growth to the fullest extent
  • Drive reporting and analysis on campaign and channel effectiveness to provide actionable insights and make informed decisions for continuous optimizations across operations, targeting, creative, and landing pages

Requirements:
  • 5-7+ years proven experience in B2B SaaS performance marketing, digital marketing, or a growth marketing role
  • Strong business acumen with demonstrated success implementing paid digital performance media channels including digital and offline
  • Demonstrated success driving new customer acquisition using segmentation, personalization and triggered communications
  • Fluency with digital ad channel data, metrics, measurement, and analytics
  • Experience building strong rapport and partnership with Demand Generation, MOPS, GTM Ops, and Product
  • Proficiency with Salesforce, LinkedIn Advertising Platform, Google Ads
  • Must be willing to work in the San Francisco or NYC office 3 days per week on Mondays, Wednesdays, and Thursdays

What We Offer:
  • Cash compensation: $120,000 - $160,000 per year
  • Comprehensive medical, dental, and vision policies including LGTBQ+ Coverage
  • Handshake offers $500 home office stipend for you to spend during your first 3 months to create a productive and comfortable workspace at home
  • Generous learning & development opportunities and an annual $2,000 stipend for you to grow your skills and career
  • Financial coaching through Origin to help you through your financial journey
  • Monthly internet stipend and a brand new MacBook to allow you to do your best work
  • Monthly commuter stipend for you to expense your travel to the office (for office-based employees)
  • All full-time US-based Handshakers are eligible for our flexible time off policy to get out and see the world
  • In addition, we offer 8 standardized holidays, and 2 additional days of flexible holiday time off
  • We partner with Milk Stork to provide comprehensive 100% employer-sponsored lactation support to traveling parents and guardians
  • Pension Scheme: Handshake will provide you with a workplace pension, where you will make contributions based on 5% of your salary
  • Up to 25 days of vacation to encourage people to reset, recharge, and refresh, in addition to 8 bank holidays throughout the year
  • Regular offsites each year to bring the team together + opportunity to travel to our HQ in San Francisco


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