Senior Web Analyst

2 weeks ago


Natick, Massachusetts, United States The MathWorks Inc Full time
Job Summary

An exciting opportunity exists at The MathWorks Inc for an experienced Web Analytics professional to join our global growing analytics team. As a key member of our team, you will drive digital marketing efforts with data, collaborating with other digital team members, web product managers, developers, and marketing teams to deliver performance reports with actionable insights.

Responsibilities

Work as an Adobe Analytics Implementation Analyst using Tag manager and JavaScript
Deploy measurement strategies for Web Analytics data collection
Collaborate with global analytics team and Product Owners in North America
Own release plans and processes
Contribute to delivering code implementation and reporting for Adobe Analytics projects
Create web analytics reports to support decision making
Able to create segments and calculated metrics for business requirements

Requirements

A bachelor's degree and 6 years of professional work experience (or a master's degree and 3 years of professional work experience, or a PhD degree, or equivalent experience) is required. Expertise with web analytics, experience with Web Analytics and JavaScript, and experience working with a global team are essential. Additionally, hands-on experience in using Adobe APIs, excellent documentation and technical artifact writing skills, and demonstrated problem-solving ability with emphasis on code optimization are highly valued. Experience debugging analytics/optimization campaign set-up, exceptional interpersonal skills, and experience in managing the implementation of multiple marketing tags using Adobe Launch are also desirable. Our hybrid model allows staff members to balance work-life flexibility by spending 3 days in the office and 2 days working remotely each week.

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