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Digital Marketing Manager
3 months ago
We are seeking an experienced Digital Marketing Manager to join our marketing team at Prairie Farms Dairy, Inc.
Key Responsibilities:- Develop, manage, and optimize digital media campaigns to reach performance targets.
- Utilize multiple data sources to track campaign results and prepare an all-inclusive report to communicate campaign ROI.
- Analyze campaign results, establish benchmarks, identify trends, and execute key findings.
- Use SEO keyword analysis to update online content to drive incremental website traffic.
- At least eight years of experience in end-to-end execution of digital marketing programs, preferably with a food or beverage company.
- A degree in Digital Marketing or a related field is preferred.
- Proven track record in developing, managing, executing, and optimizing campaigns across all digital marketing channels (email, search, display, etc.).
- Exceptional web-optimized writing, copy editing, and proofreading skills with an eye for detail.
- Proficiency in Google Ads, Meta Ad Manager, CRM automation programs, email marketing tools, and marketing/analytics tools with an ability to track, measure, and analyze results tied back to KPIs.
- Experience implementing SEO best practices, performing keyword research, and competitive analysis to improve site rankings for targeted keywords.
- A range of benefits, including medical, dental, vision, life insurance, retirement plan, certain paid holidays, and vacation days.
- A commitment to equal opportunity and a nondiscrimination policy that applies to employment, training, compensation, promotion, and all other conditions of employment.