Email Marketing Strategist

1 week ago


Greensboro, United States Cross Co. Full time
Email Marketing Specialist

Cross Co. is seeking a highly skilled Email Marketing Specialist to drive customer engagement, conversions, and revenue growth. As a key member of our marketing team, you will be responsible for developing and executing effective email marketing campaigns that align with overall marketing objectives and sales goals.

About the Role
  • Plan, create, and execute high-quality email campaigns that align with overall marketing objectives and sales goals
  • Develop and maintain a content calendar for planned email marketing campaigns
  • Implement A/B testing strategies to optimize email subject lines, content, layouts, and calls-to-action
  • Ensure compliance with relevant email marketing laws, regulations, and best practices
  • Stay up-to-date with emerging technologies and the competitive landscape in email marketing
Key Responsibilities
  • Manage the end-to-end email campaign process, including list segmentation, scheduling, testing, deployment, and performance tracking
  • Collaborate with the marketing team and sales groups to create compelling and personalized email content
  • Develop and maintain a content calendar for planned email marketing campaigns
  • Implement A/B testing strategies to optimize email subject lines, content, layouts, and calls-to-action
  • Ensure compliance with relevant email marketing laws, regulations, and best practices
  • Stay up-to-date with emerging technologies and the competitive landscape in email marketing
Requirements
  • Bachelor's degree in Marketing, Communications, or a related field
  • At least 3 years of proven work experience in email marketing, creating high-impact, unique marketing campaigns
  • Experience and proficiency with marketing automation/email automation technology
  • Experience writing technical articles, playbooks, product documentation, or other B2B communication
What We're Looking For
  • A detail-oriented professional with a strong understanding of email marketing best practices
  • A creative and analytical thinker with a passion for writing and B2B content creation
  • A team player who is proactive in proposing and executing new and established marketing tactics


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