Email Marketing Strategist
1 week ago
Cross Co. is seeking a highly skilled Email Marketing Specialist to drive customer engagement, conversions, and revenue growth. As a key member of our marketing team, you will be responsible for developing and executing effective email marketing campaigns that align with overall marketing objectives and sales goals.
About the Role- Plan, create, and execute high-quality email campaigns that align with overall marketing objectives and sales goals
- Develop and maintain a content calendar for planned email marketing campaigns
- Implement A/B testing strategies to optimize email subject lines, content, layouts, and calls-to-action
- Ensure compliance with relevant email marketing laws, regulations, and best practices
- Stay up-to-date with emerging technologies and the competitive landscape in email marketing
- Manage the end-to-end email campaign process, including list segmentation, scheduling, testing, deployment, and performance tracking
- Collaborate with the marketing team and sales groups to create compelling and personalized email content
- Develop and maintain a content calendar for planned email marketing campaigns
- Implement A/B testing strategies to optimize email subject lines, content, layouts, and calls-to-action
- Ensure compliance with relevant email marketing laws, regulations, and best practices
- Stay up-to-date with emerging technologies and the competitive landscape in email marketing
- Bachelor's degree in Marketing, Communications, or a related field
- At least 3 years of proven work experience in email marketing, creating high-impact, unique marketing campaigns
- Experience and proficiency with marketing automation/email automation technology
- Experience writing technical articles, playbooks, product documentation, or other B2B communication
- A detail-oriented professional with a strong understanding of email marketing best practices
- A creative and analytical thinker with a passion for writing and B2B content creation
- A team player who is proactive in proposing and executing new and established marketing tactics
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Email Marketing Specialist
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Email Marketing Specialist
3 months ago
Greensboro, United States Cross Technologies Inc. Full timeJob DescriptionJob DescriptionCross Company uses email marketing as our primary way to communicate directly with our customers to generate additional revenue. We have a large database of professional email contacts whom we strive to educate on all parts of the business in order to drive sales leads. In our small (but deadly!) marketing team, we have an...
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Email Marketing Specialist
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Greensboro, United States Cross Technologies Inc. Full timeJob DescriptionJob DescriptionCross Company uses email marketing as our primary way to communicate directly with our customers to generate additional revenue. We have a large database of professional email contacts whom we strive to educate on all parts of the business in order to drive sales leads. In our small (but deadly!) marketing team, we have an...
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