Associate Product Marketing Manager

3 weeks ago

Santa Clara, California, United States Abbott Laboratories company Full time

At Abbott Laboratories company, we are seeking a highly skilled Associate Product Marketing Manager to join our team. This role will be responsible for driving and delivering sales, margin, and PEx goals for designated products.

Main Responsibilities

  • Maintain worldwide market expertise for MitraClip and relative Structural Heart technologies, including in-depth knowledge of US competitor products and strategies, market trends and dynamics, market/franchise critical success factors, and customer needs.
  • Develop and create best in market product messaging and collaborate with global marketing and field team to market test messaging feasibility.
  • Develop strategies to address product performance issues.
  • Support and learn how to develop and update annual marketing plans/strategies including market analysis, customer segmentation and targeting, product positioning, competitive assessments, and SWOT or other situation assessment.
  • Support and learn from PM team to create and develop US specific strategies for new product launches.
  • Support launch readiness by developing product inventory timing, marketing programs, and working with communications manager to develop promotional collateral.
  • Take a support role on project teams to work closely with the project manager to drive accountability and team achievement of goals and milestones.
  • Support the management creative agencies to plan, develop, and execute new US materials.
  • Partner with regulatory colleagues in the review and negotiation of materials to ensure competitiveness, accuracy, and compliance.
  • Develop plan & update US forecasts and justification for respective product lines worldwide and present to BU senior management.
  • Work with clinical team to develop and drive strategic publication initiatives within the US.

Required Qualifications

  • Education: B.S., Marketing, Business or Science.
  • Job requires substantial financial skills, market analysis and advanced communication skills.
  • Looking for a self-starter, proactive by nature, interested in breaking the status quo, and innately curious.
  • Strong story telling skills to captivate and influence audiences.
  • Knowledge/ability to develop and execute a "new" product launch.
  • Requires strong analytical skills as well as written and oral communication skills.
  • Must be able to understand technical and scientific information. · Must be willing to understand and comply with Regulatory requirements.
  • Must be able to influence and motivate individuals from sales, marketing, and other functional areas to drive product sales.
  • Must be able to complete multiple projects simultaneously with tight deadlines.
  • Travel required 20-30% of the time.

Abbott Laboratories company is an Equal Opportunity Employer, committed to employee diversity. Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life.

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