Digital Marketing Analyst Lead

5 days ago


Louisville, Kentucky, United States Brooksource Full time

Job Title: Digital Marketing Analyst Lead

We are seeking a highly skilled Digital Marketing Analyst Lead to join our team at Brooksource. As a key member of our marketing department, you will play a crucial role in driving business growth through data-driven insights and strategic recommendations.

About the Role:

The ideal candidate will have a deep understanding of digital marketing analytics and a proven track record of delivering high-impact results. You will be responsible for leading the development and implementation of advanced analytics strategies across multiple channels, including social media, email, and search engine optimization.

Responsibilities:

  • Lead Advanced Analytics Strategies: Develop and execute comprehensive analytics plans that drive business growth and inform marketing decisions.
  • Data Analysis and Interpretation: Conduct thorough analysis of large datasets to identify trends, patterns, and insights that inform marketing strategy.
  • Collaborate with Cross-Functional Teams: Work closely with marketing teams, product developers, and other stakeholders to ensure alignment and effective execution of analytics-driven initiatives.
  • Stay Up-to-Date with Industry Trends: Continuously update knowledge of industry trends, best practices, and emerging technologies to stay ahead of the competition.

Requirements:

  • 7+ Years of Experience: Proven track record of success in digital marketing analytics roles, with a minimum of 7 years of experience.
  • Adobe Certified: Must be Adobe certified or willing to obtain certification within the first 30 days of employment.
  • Hands-on Experience with CJA: Strong hands-on experience with Adobe Customer Journey Analytics (CJA) is essential.

Estimated Salary: $120,000 - $150,000 per year:

This salary range is based on national averages and takes into account factors such as location, experience, and industry standards. The actual salary offered may vary based on individual qualifications and circumstances.



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