Digital Health Product Strategist
7 days ago
We are seeking a highly motivated and experienced Product Marketing Manager to join our team at the University of Maryland Medical System.
The ideal candidate will have 5+ years of experience in B2B marketing within the healthcare technology and/or software technology sector. They will be responsible for developing and executing comprehensive product marketing strategies that drive awareness, demand, and adoption of our iHarbor innovation portfolio.
Responsibilities:
- Define Value Propositions: Develop clear, compelling, and differentiated value propositions for our healthcare products and technologies within the University of Maryland Medical System brand positioning.
- Messaging Consistency: Develop and maintain consistent messaging across all iHarbor marketing collateral and channels.
- Collaboration: Collaborate with business, product management, and engineering teams to influence product roadmap and features based on market and user needs.
- Sales Enablement: Partner with sales, business development, and product implementation teams to develop tools, training, and resources that enable them to effectively evangelize and sell our products and technologies.
- Demand Generation: Plan and execute demand generation campaigns that drive awareness and interest in our products, including tradeshow and conference events.
- Content Creation: Create content, webinars, and events (e.g., user forums) that generate leads and help nurture them through the sales funnel.
- Customer Feedback: Contribute to iHarbor's Voice of Customer Program for key products (e.g., ensure customer feedback is incorporated into products, etc.).
- Relationship Building: Cultivate relationships with users and customers to gather feedback, success stories, and testimonials related to iHarbor's product portfolio.
Qualifications:
- Education & Experience: Bachelor's degree in Marketing, Communications, or related field. 5+ years' experience in B2B marketing within the healthcare technology and/or software technology sector.
Compensation: The estimated salary for this role is $45.58 - $53.48 per hour, based on national averages.
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