Digital Health Product Strategist

7 days ago


Linthicum Heights, Maryland, United States University of Maryland Medical System Full time
Product Marketing Manager, Digital Health

We are seeking a highly motivated and experienced Product Marketing Manager to join our team at the University of Maryland Medical System.

The ideal candidate will have 5+ years of experience in B2B marketing within the healthcare technology and/or software technology sector. They will be responsible for developing and executing comprehensive product marketing strategies that drive awareness, demand, and adoption of our iHarbor innovation portfolio.

Responsibilities:

  • Define Value Propositions: Develop clear, compelling, and differentiated value propositions for our healthcare products and technologies within the University of Maryland Medical System brand positioning.
  • Messaging Consistency: Develop and maintain consistent messaging across all iHarbor marketing collateral and channels.
  • Collaboration: Collaborate with business, product management, and engineering teams to influence product roadmap and features based on market and user needs.
  • Sales Enablement: Partner with sales, business development, and product implementation teams to develop tools, training, and resources that enable them to effectively evangelize and sell our products and technologies.
  • Demand Generation: Plan and execute demand generation campaigns that drive awareness and interest in our products, including tradeshow and conference events.
  • Content Creation: Create content, webinars, and events (e.g., user forums) that generate leads and help nurture them through the sales funnel.
  • Customer Feedback: Contribute to iHarbor's Voice of Customer Program for key products (e.g., ensure customer feedback is incorporated into products, etc.).
  • Relationship Building: Cultivate relationships with users and customers to gather feedback, success stories, and testimonials related to iHarbor's product portfolio.

Qualifications:

  • Education & Experience: Bachelor's degree in Marketing, Communications, or related field. 5+ years' experience in B2B marketing within the healthcare technology and/or software technology sector.

Compensation: The estimated salary for this role is $45.58 - $53.48 per hour, based on national averages.



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