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Customer Journey Marketing Specialist

2 months ago

Sausalito, California, United States FREDA SALVADOR LLC Full time

WHO IS FREDA SALVADOR? Based in Sausalito and crafted in Spain, FREDA SALVADOR is an artisan brand that embodies a modern and streamlined approach to footwear.

Designed for the self-expressive woman, each style reflects confidence and offers a casual yet sophisticated aesthetic that resonates with fashion enthusiasts.

The brand is approachable and effortless, providing a sought-after versatility that makes it ideal for everyday occasions.

We are a dynamic startup, committed to hard work and collaboration. Our small yet powerful team values teamwork and fosters a positive and supportive work environment.


EXPECTATIONS FOR ALL EMPLOYEES

Support FREDA's mission, vision, and values by demonstrating the following behaviors: excellence, collaboration, innovation, respect, personalization, accountability, ownership, and a commitment to a diverse and inclusive workplace.


Requirements

We are seeking an analytical, curious, and proactive Lifecycle Marketing Associate to join our expanding team. The ideal candidate is passionate about the complete customer journey, possesses excellent data analysis skills, and utilizes both qualitative and quantitative feedback to develop a robust retention program.

You will report to the Director of Ecommerce + Marketing and collaborate with a cross-functional team to plan, manage, execute, and optimize campaigns aimed at enhancing our repeat rate.

This role represents the voice of our current customers and will oversee email, SMS, and loyalty programs. The ideal candidate is data-driven, organized, and customer-focused. Proficiency in Excel data analysis, along with experience in Shopify and Klaviyo, is essential.


RESPONSIBILITIES
Retention and Lifecycle Marketing:

Act as the representative for our existing customers. Utilize data and trends to recommend strategies that create value and delight for returning customers, optimize the customer journey, and drive improvements in Repeat Rate and LTV.

Develop and enhance comprehensive retention and lifecycle marketing strategies, focusing primarily on email and SMS campaigns, segmented flows, site landing pages, and the Loyalty program.

Manage end-to-end email and SMS programs, from campaign planning and A/B testing to execution and analysis. Ensure all campaigns align with brand messaging and business objectives. Monitor deliverability and maintain compliance to ensure successful inboxing.

Enhance our Yotpo Loyalty program by making recommendations to improve engagement, reward redemption, and referral initiatives. Identify, propose, and implement new perks as necessary.


DTC Data Analysis:

Support the Director of Marketing + Ecommerce with analysis of DTC business, taking ownership of site and marketing KPIs. Proactively leverage data to extract insights on customers, retention, and lifecycle recommendations. Maintain tracking and detailed reporting dashboards for website, email, SMS, and loyalty KPIs.

Produce monthly and quarterly performance recaps to measure and report on marketing performance against established KPIs, communicating key learnings and generating actionable insights.


Ecommerce Site Management:

Oversee daily operations of the Shopify site, collaborating cross-functionally to execute product launches, collection updates, promotions, and marketing campaign activations.

Work closely with Merchandising, Warehouse, and Operations teams to ensure seamless execution of product launches across the site, email, and SMS in accordance with the marketing calendar.


Project Management:

Create, manage, and execute all marketing briefs, maintaining a seasonal marketing calendar to ensure timely communication launches. Implement Shopify site updates that align with marketing activations (e.g., landing pages, collection updates).

In this role, you will serve as the point person for marketing operations.


Innovation and Market Research:

As we grow and attract more customers, identify and pursue new marketing opportunities and ideas to enhance the customer journey and scale retention.

Research competitive brand offerings in your channels, including email, SMS, and loyalty, to ensure FREDA remains relevant and competitive within our industry. Propose new strategies based on market trends.


QUALIFICATIONS

You are passionate about fashion and customers, and you have a love for shoes. A minimum of 3 years of experience in a related digital marketing role, preferably in DTC retail, is required.

You are comfortable working with Excel and can utilize data to identify patterns, generate insights, and recommend adjustments to marketing initiatives. A self-starter with strong communication skills, you are organized and detail-oriented.

Experience running A/B and multivariate tests in email platforms (Klaviyo, Mailchimp) is essential. You thrive under pressure, generating creative ideas and working efficiently within tight deadlines.

Proficiency in Excel/Google Sheets, Shopify Plus, Google Analytics, and Klaviyo is required, with experience in Yotpo preferred.


Benefits

This is a full-time position with FREDA. Alongside a unique and vibrant culture, FREDA SALVADOR offers competitive salaries commensurate with experience and education, along with a benefits package that includes flexible vacation time, group medical, dental, and vision plans, an employer-sponsored 401K retirement plan, a flexible hybrid work schedule, and generous discounts and shoe gratis programs.

Please submit your resume and a brief cover letter detailing your background and why you would be a great fit for FREDA SALVADOR.