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Marketing Strategist

2 months ago

Rockville, Maryland, United States Roda Full time
Job Title: Local Marketing Manager

Roda is seeking a highly skilled Local Marketing Manager to join our team. As a key member of our marketing team, you will play a crucial role in developing and executing strategies to strengthen our brand image, increase brand awareness in the DMV, and drive customer loyalty.

Key Responsibilities:
  • Brand Management: Develop and implement comprehensive brand strategies to effectively position the company in the marketplace and differentiate it from competitors.
  • Brand Creative: Oversee the design and production of marketing materials, ensuring consistency and alignment with brand guidelines.
  • Partnerships: Create partnerships with local businesses to promote the Roda brand and drive new customer acquisition.
  • Events: Collaborate with the Marketing team on local partnership and sponsor opportunities to evaluate, plan and execute these events and partnerships.
Qualifications:
  • Bachelor's degree in marketing, business administration, or related field.
  • 5 or more years of professional experience in brand marketing and event management, preferably in the B2C space in a small or medium-sized company.
  • Strong understanding of branding principles, marketing strategies, and consumer behavior.

Roda offers a competitive compensation package, comprehensive benefits, and a flexible work environment. If you are a motivated and creative individual with a passion for marketing, we encourage you to apply for this exciting opportunity.