Component Application Specialist
24 hours ago
Caterpillar Inc. is seeking a highly skilled Component Application Specialist to join our team. As a key member of our Construction Industries Services division, you will be responsible for leading and providing expertise in the development and implementation of global marketing and sales strategies for our Ground Engaging Tools (GET) business.
Key Responsibilities:- Develop and implement comprehensive global marketing and sales strategies for the GET business, ensuring alignment with the organization's goals and objectives.
- Take full ownership of the Global GET Strategy, focusing on key strategic pillars such as Bucket GET, Cutting Edges, Customer Value Agreements (CVA), and digital campaigns.
- Work closely with product groups, including Parts, Services and Logistics Division (PSLD), Excavation division (EMD), Excavation division (EXD), and Building Construction Products division (BCP), to transform the GET business through New Services Development (NSD).
- Develop and execute strategies to achieve global parts sales-to-user (STU) targets for Bucket GET and Cutting Edges, driving the achievement of active CVA and e-commerce Annual Business Plan (ABP) goals.
- Organize and lead global workshops for GET dealers, providing training and expertise to enhance their sales capabilities, and conduct customer roadshows in key regions to showcase GET products and solutions.
- Conduct thorough market and competitive research to identify new opportunities and industry trends, establishing metrics to monitor and review the effectiveness of existing marketing strategies and suggesting necessary interventions for continuous improvement.
- Progressive and extensive experience in customer/dealer-facing roles, earthmoving construction equipment, product marketing, and/or commercial.
- Demonstrated experience in delivering price realization targets and launching new products, with a proven ability to provide high-quality marketing recommendations and ensure service excellence in all aspects of the role.
- Strong advocate for the customer and the enterprise, with a deep understanding of industry and product knowledge, experience in the NPI/NSD process, and working with price/value analysis and disconnects to meet customer needs effectively.
- Exceptional consulting skills with the ability to influence and achieve challenging goals across the global Caterpillar enterprise, proficient in working with team dynamics and interpersonal relationships to drive successful outcomes.
- Strong leadership capabilities with a broad business background, excellent organizational and analytical skills, and the ability to develop and implement strategic initiatives that align with the organization's goals.
- Demonstrated ability to communicate in advanced English with people from other countries.
Caterpillar offers a total rewards package that provides day one benefits, including medical, dental, vision, RX, and 401(k), along with the potential of an annual bonus. Additional benefits include paid vacation days and paid holidays (prorated based upon hire date).
Caterpillar Inc. is the world's leading manufacturer of construction and mining equipment, off-highway diesel and natural gas engines, industrial gas turbines, and diesel-electric locomotives. For nearly 100 years, we've been helping customers build a better, more sustainable world and are committed to a reduced-carbon future.
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