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Executive Brand Strategist
3 weeks ago
About Us
The Kraft Heinz Company is a global leader in the food and beverage industry, with a portfolio of over 200 brands and sales exceeding $25 billion annually. Founded on a legacy of innovation and quality, our company has grown to become one of the largest and most trusted producers of high-quality foods for over 150 years.
We operate in over 40 countries worldwide, with iconic brands such as Kraft, Oscar Mayer, Heinz, Philadelphia, Lunchables, Velveeta, Maxwell House, Jell-O, Capri Sun, Ore-Ida, Kool-Aid, Primal Kitchen, and Classico, among others. Our products are enjoyed by consumers around the globe, and we're committed to delivering exceptional taste, quality, and nutrition through innovative products and packaging.
Our vision is to sustainably grow by delighting more consumers globally. To achieve this goal, we've established a global network of 39,000+ passionate employees who collaborate across functions to drive business results and create value for our stakeholders.
Position Summary
As a Senior Brand Manager at Kraft Heinz, you'll be responsible for developing and executing comprehensive brand strategies that drive revenue growth and profitability. You'll work closely with cross-functional teams to analyze consumer trends, identify market opportunities, and develop effective marketing plans that engage our target audience.
Key Responsibilities:
- Develop and implement annual and long-term brand strategies that align with business objectives.
- Lead cross-functional teams to design and execute marketing campaigns that drive business results.
- Analyze market trends and consumer behavior to inform marketing decisions.
- Collaborate with finance, sales, R&D, operations, shopper marketing/communications, and consumer insights teams to ensure alignment and effective execution of commercial initiatives.
- Manage senior leader discussions with platform general manager and business unit President during monthly business reviews and strategic shareouts.
Qualifications
- 5+ years' experience in marketing for an established or startup CPG company.
- Bachelor's degree in Marketing, Business, or related field required, MBA preferred.
- Strategic leadership and drive for results.
- Advanced interpersonal and communication skills.
- Strategic capability and experience in marketing plan development; situation assessment, strategy and tactical plan development.
Benefits
Kraft Heinz offers a comprehensive Total Rewards package that includes competitive base salary, performance-based bonus, and benefits tailored to meet your needs. Benefits include medical, dental, vision, life insurance, disability coverage, retirement savings, and paid time off.
Salary Range: $133,400 - $166,700
