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Strategic Marketing and Sales Director

1 month ago


Ottumwa, Iowa, United States Better Living Healthcare Services, Inc Full time
Marketing and Sales Leadership Role

At Better Living Healthcare Services, Inc, we are seeking a highly skilled Strategic Marketing and Sales Director to lead our marketing efforts and drive business growth.

Main Responsibilities:

Develop and maintain brand standards and guidelines for our organization and its clients.
Create and implement comprehensive marketing strategies to attract potential residents to our assisted living facility.
Conduct market research to identify target demographics and assess competitor offerings.
Design and produce compelling marketing materials, including brochures, advertisements, and digital content, to effectively communicate the benefits of our facility.
Build and maintain relationships with referral sources, such as healthcare professionals, social workers, and community organizations, to generate leads.

Community Engagement:

Coordinate and participate in community events, workshops, and seminars to raise awareness of our facility and establish our presence in the community.
Conduct tours of the facility for prospective residents and their families, highlighting the amenities and services we offer.

Marketing and Budget Management:

Stay informed about industry trends, best practices, and regulatory requirements related to assisted living facilities.
Uphold our commitment to providing exceptional customer service and fostering a supportive and welcoming environment for residents and their families.
Maintain marketing budgets and analyze the performance and efficiency of campaigns, developing key performance indicators and benchmarks.
Conduct market research and analyze trends to identify new marketing opportunities, competitor offerings, and demographic data.

Additional Responsibilities:

Carry out other duties as assigned by supervisor or as necessary to maintain quality and continuity of services, safety of residents, and security of premises.