Powersports Sales Representative

5 days ago


Houston, Texas, United States Sonic Automotive Full time
Job Description

The Vehicle Salesperson is responsible for selling vehicles and meeting dealership standards for gross profit, volume, and customer satisfaction. This role involves four key areas: personal work habits, prospecting, selling, and follow-up.

  • Determine each customer's vehicle needs by asking questions and listening.
  • Demonstrate vehicles (includes test drives).
  • Deliver vehicles to customers, ensuring they understand the vehicle's operating features, warranty, and paperwork.
  • Establish personal income goals consistent with dealership productivity standards and devise a strategy to meet those goals.
  • Stay up-to-date on incoming inventory, features, accessories, and how they benefit customers.
  • Work with the service department and body shop to ensure vehicles are reconditioned as expected and on schedule.
  • Attend sales meetings and training offered by the dealership and the manufacturer.
  • Maintain a prospect development system.
  • Explain depreciation to customers and introduce them to service department personnel to emphasize the quality and efficiency of service repairs and maintenance available.


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