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Social Media Marketing Specialist

2 months ago

Sylacauga, Alabama, United States Vapor Ministries Full time
Job Overview

Vapor Ministries is seeking a highly skilled Social Media Coordinator to join our team. As a key member of our marketing department, you will be responsible for developing and implementing a comprehensive social media strategy to increase brand engagement and drive business growth.

Key Responsibilities
  • Strategy Development
    • Define target audiences and develop strategies to reach them
    • Understand unique platform utilization and develop plan to achieve specific goals on each platform
    • Understand, track, and use metrics to optimize social media performance
    • Stay abreast of industry trends and implement accordingly
  • Content Curation
    • Create engaging and relevant content including text, graphics, and videos
    • Understand how to find, curate, and share third-party content that resonates with the target audience
    • Optimize content for social media platforms, including best practices for formatting, hashtags, and tagging
    • Create SEO-enhancing social media content
  • Community Management
    • Engage with followers across social media platforms, including responding to comments and messages
    • Understand crisis communication and how to manage negative feedback or comments on social media
    • Manage VM Private Group on Facebook
  • Social Media Advertising
    • Develop and execute social media advertising campaigns
    • Measure, problem solve, and optimize campaign performance
    • Use social media advertising to achieve specific objectives, such as driving website traffic, increasing brand awareness, or generating leads
  • Analytics and Reporting
    • Track and analyze social media metrics, including engagement, reach, and conversion rates
    • Utilize social media analytics tools, such as Google Analytics and social media platform insights
    • Report on social media performance and communicate insights to leadership
Requirements
  • Love our Lord and commit to our mission
  • Embody and embrace our Values: Sacrificial Service, Urgent Pursuit, Intentional Development, Clear Communication, Complete Alignment, Excellent Execution
  • Have excellent written and verbal communication skills
  • Have a strong sense of order, structure, and systemization
  • Be highly proficient in social media and ad strategy and execution
  • Experience in Canva, Adobe, Final Cut Pro, Hootsuite, and Monday.com is a plus
Work Environment

This position will require at minimum 40 in-office working hours per week, with a general expectation of 50 hours per week. Occasional posting on weekends required. Occasional event support on evenings and weekends required.

International travel requirements will be limited. Domestic travel requirements may be more frequent.