Social Media Coordinator

Position reports to: CMO

Position description:

The Social Media Coordinator will increase brand engagement through social media platforms.

Capability requirements: The individual for this position must...

1. Love our Lord and commit to our mission...

Vapor Ministries establishes sustainable centers for alleviating poverty and multiplying disciples in third-world environments.

2.Embody and embrace our Values...

a.Sacrificial Service

b.Urgent Pursuit

c.Intentional Development

d.Clear Communication

e.Complete Alignment

f.Excellent Execution

3.Have excellent written and verbal communication skills.

4.Have a strong sense of order, structure, and systemization.

5.Be highly proficient in social media and ad strategy and execution.

6.Experience in Canva, Adobe, Final Cut Pro, Hootsuite, and Monday.com is a plus.

Time Requirements:

With sensitivity to family needs in mind, this position will require at minimum 40 in-office working hours per week, with a general expectation of 50 hours per week. Occasional posting on weekends required. Occasional event support on evenings and weekends required.

Travel Requirements:

International travel requirements will be limited. Domestic travel requirements may be more frequent.

Position duties:

The Social Media Coordinator will increase brand engagement through social media platforms.

1. Strategy Development

• • Define target audiences and develop strategies to reach them
  • Understand unique platform utilization and develop plan to achieve specific goals on each platform
  • Understand, track, and use metrics to optimize social media performance
  • Stay abreast of industry trends and implement accordingly

2.Content Curation

• • Create engaging and relevant content including text, graphics, and videos
  • Understand how to find, curate, and share third-party content that resonates with the target audience
  • Optimize content for social media platforms, including best practices for formatting, hashtags, and tagging
  • Create SEO-enhancing social media content

3.Community Management

• • Engage with followers across social media platforms, including responding to comments and messages
  • Understand crisis communication and how to manage negative feedback or comments on social media
  • Manage VM Private Group on Facebook

4.Social Media Advertising

• • Develop and execute social media advertising campaigns
  • Measure, problem solve, and optimize campaign performance
  • Use social media advertising to achieve specific objectives, such as driving website traffic, increasing brand awareness, or generating leads

5.Analytics and Reporting

• • Track and analyze social media metrics, including engagement, reach, and conversion rates
  • Utilize social media analytics tools, such as Google Analytics and social media platform insights
  • Report on social media performance and communicate insights to leadership

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