Digital Marketing Specialist

2 weeks ago


Concord, Massachusetts, United States Recooty Full time

Job Title: Digital Marketing Specialist

Responsible to: Director of Marketing

Job Purpose: To oversee Recooty's public interactions through implementing content strategies across various social media platforms, informing the public about our business and engaging them with our brand.

Responsibilities:
  1. Create and implement a comprehensive digital marketing strategy aligned with Recooty's business goals.
  2. Develop and manage content calendars for multiple social media platforms.
  3. Design and publish engaging content daily (original text, photos, news, and videos) to attract and retain customers.
  4. Analyze and report on the ROI of social media campaigns to optimize performance.
  5. Collaborate with other marketing teams to ensure brand consistency across all channels.
  6. Stay up-to-date with current technologies and trends in social media, design tools, and applications.
Required Skills and Qualifications:
  1. Bachelor's degree or equivalent experience in marketing or a related field.
  2. Proven experience in content management and creation.
  3. Excellent organizational and time management skills.
  4. Creative thinking and problem-solving abilities.
  5. Strong analytical and reporting skills.

Salary: $45,000 - $65,000 per year (dependent on location and experience)

Work Location: Remote



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