Social Media Marketing Coordinator
2 days ago
Job Summary:
The Salt Lake City Council Office is seeking a highly motivated and detail-oriented Social Media Marketing Coordinator to join our team. As a key member of our communications team, you will be responsible for developing and implementing social media strategies to engage with residents, businesses, and employees. This is a hybrid position requiring a minimum of 20 weekly work hours with at least two days in the office and the remainder remote. We are flexible and open to identifying work hours around school schedules.
Responsibilities:
Develop and execute social media strategies for platforms like Instagram, Facebook, Twitter, TikTok, Nextdoor, LinkedIn, and others. Create high-quality, engaging content focused on local government and policymaking with attention to our brand voice. Monitor social media channels for comments, messages, and mentions; engage with followers in a timely and professional manner. Track social media metrics and suggest improvements. Event photography and videography. Basic graphic design requests as needed. Collaborate with internal teams to align social media efforts with broader marketing campaigns and initiatives. Conduct research on industry trends, marketing activity, and audience preferences to optimize our social media efforts. Write clear and descriptive alt text for images and visuals to ensure accessibility for all audiences.
Requirements:
Self-starter capable of producing high-quality content with little supervision. Familiarity with social media platforms like Instagram, Facebook, Twitter, TikTok, Nextdoor, LinkedIn, and others. Strong writing, editing, and verbal communication skills. Basic experience with video editing software. Excellent organizational skills and ability to multitask while meeting deadlines. Familiarity with and interest in current local government trends and online marketing practices. Creativity and attention to detail. Comfortable with research and analysis. Ability to excel in a fast-paced team environment. Available to work on Tuesday afternoons and evenings.
Preferred Qualifications:
Experience with social media management tools. Familiarity with social listening monitoring and community engagement. Experience with Canva or other graphic design software. Familiar with project management software. Experience in writing and/or journalism. Proficiency in AP Style. Bilingual in Spanish. Basic understanding of web accessibility standards and best practices.
Duration:
Three months with the potential of an extension.
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