Marketing Analyst

4 weeks ago

White River Junction, Vermont, United States WP Beverages, LLC Full time
Marketing Analyst Job Description

As a Marketing Analyst at WP Beverages, LLC, you will play a critical role in driving business growth through data-driven insights and strategic marketing initiatives.

Key Responsibilities:

  • Analyze market trends, consumer behavior, and competitive landscape to inform brand positioning.
  • Collect and interpret data to provide actionable insights that drive brand strategy and marketing initiatives.
  • Collaborate with marketing, product development, and sales teams to integrate brand insights into business strategies.
  • Enhance the marketing budgeting process, sales deck development, and data retention and analysis.
  • Develop and maintain a deep understanding of the soft drink business and its relationships with customers and franchisers.

Requirements:

  • Bachelor's degree in Marketing, Business, Statistics, or a related field.
  • 2+ years of experience in brand management, market research, or a related analytical role.
  • Strong leadership skills with the ability to work across departments.
  • Excellent communication skills, both written and verbal.
  • Well-developed analytical and problem-solving skills.
  • Ability to work independently and in team environments.
  • Strong attention to detail with excellent follow through.
  • High level of personal computer knowledge, including Microsoft Word, Excel, and PowerPoint.
  • Familiarity with brand equity measurement frameworks and methodologies is a plus.

WP Beverages, LLC is an Equal Opportunity/Affirmative Action Employer. We welcome applications from diverse candidates and are committed to creating an inclusive work environment.

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