Senior Product Marketing Manager
4 weeks ago
Document Crunch is seeking a seasoned marketing professional to spearhead post-product development marketing efforts for our Project Solutions product line. As the "voice of the customer," you will develop a deep understanding of their business challenges, needs, and drivers. This role requires cross-functional collaboration with colleagues in sales, product, and marketing to define, reach, and influence target buyer personas.
Key Responsibilities:
- Develop clear and persuasive product messaging and craft compelling value propositions tailored to various stakeholders.
- Own Document Crunch's narrative and ensure our differentiated value is communicated consistently across all touchpoints.
- Collaborate with cross-functional teams to create and execute go-to-market plans for new product launches and feature updates.
- Develop marketing materials and deliver presentations that drive results.
- Provide sales and customer success teams with the necessary tools and training to effectively communicate the value of our products.
- Meet with customers to develop a deep understanding of their goals and needs and communicate their feedback across product and GTM teams.
- Continue to understand and develop our Ideal Customer Profile (ICP) and target personas.
- Capture market intelligence and help internal teams leverage this research to inform their work.
Requirements:
- 6+ years of experience in B2B SaaS product marketing.
- Bachelor's degree in Marketing, Business, or related field.
- Deep experience in developing value-based positioning and messaging.
- Strong strategic thinking and analytical skills.
- Outstanding written and presentation skills.
- Proficiency in market research and competitive analysis.
- Exceptional relationship-building skills.
Benefits:
- Competitive salary and benefits package.
- Close to the ground floor of an incredibly high-growth business.
- Substantial internal growth opportunities and emphasis on personal & professional development.
- Generous paid time off policy.
- World-class medical, dental, and vision benefits.
- 401k.
- Participation in the employee stock option program.
- Open-minded and collaborative work environment with a focus on results.
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