International Growth Marketing Manager

3 days ago


Broomfield, Colorado, United States Vail Resorts Full time

At Vail Resorts, we are seeking a seasoned marketing professional to drive international growth and strategy for our season pass portfolio. This exciting role offers the opportunity to partner with cross-functional teams to develop innovative marketing strategies and execute go-to-market plans that attract guests to our North American resorts.

Key Responsibilities
  • Work with international partners to drive growth of the Epic Australia Pass through innovative channel strategies and executional excellence
  • Develop go-to-market plans for key international markets to attract guests to our North American Resorts
  • Partner with channel teams on international marketing execution, and make key recommendations to leadership in order to improve or optimize strategy
  • Leverage dashboards (Tableau and Power BI) to draw clear, concise narratives on business performance in tandem with our Pass Analytics team
  • Partner with the strategic research team to execute guest insight surveys to inform strategic marketing plans
  • Collaborate with Epic Pass Brand Team to move the needle on what our brand stands for, and what we mean to our guests
  • Study the competitive landscape and market trends, identify and report out on insights to influence decision-making
  • Assess strategic opportunities for product/business innovation
  • Provide support across the broader Season Pass Team to drive results while gaining exposure to the full business
About the Role

This is an exciting opportunity to join a dynamic team and contribute to driving growth and innovation in the marketing space. The ideal candidate will have a proven track record of marketing execution, ownership of results, and strong orientation to detail. They will be solution-oriented, with the ability to identify opportunities & drive solutions, and possess strong written and verbal communication skills. A demonstrated learning agility, with the ability to adopt new skills and responsibilities, is also essential.

Requirements
  • Four-year college degree required
  • Three to five years of marketing experience
  • Proven track record of marketing execution, ownership of results, and strong orientation to detail
  • Solution-oriented mindset with the ability to identify opportunities & drive solutions
  • Strength in written and verbal communication, ability to tell compelling stories about full-cycle projects
  • Demonstrated learning agility. Ability to adopt new skills and responsibilities, drive in with curiosity and develop expertise
  • Able to own and drive multiple projects simultaneously with cross-functional partners
  • Thrives in a dynamic, fast-paced environment; a self-starter without the need for daily direction
  • Strong management of multiple stakeholders, own and collaborative inter-departmental
  • No outdoor or ski experience necessary
What We Offer
  • $83,000 - $100,000 + annual bonus
  • Ski/Mountain Perks Free passes for employees, employee discounted lift tickets for friends and family AND free ski lessons
  • MORE employee discounts on lodging, food, gear, and mountain shuttles
  • 401(k) Retirement Plan
  • Employee Assistance Program
  • Excellent training and professional development


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