Marketing Specialist

2 weeks ago


River Rouge, Michigan, United States Herbology Cannabis Co. Full time

About Us: Herbology Cannabis Co is not just another cannabis retailer; we are dedicated to transforming the narratives surrounding cannabis consumption, one customer at a time. We are committed to fostering an inclusive workplace that celebrates the fusion of cannabis with creativity, community, and collaboration.

Our Mission: We aim to deliver only the highest quality products and services to our clientele. Our passionate team consists of knowledgeable professionals who are devoted to making cannabis integration into various lifestyles seamless and accessible.

Key Responsibilities:

  • Act as the primary contact for all marketing and event-related inquiries, assisting in the planning and coordination of events.
  • Collaborate with our marketing agency to implement marketing strategies and enhance multi-channel campaigns.
  • Work with vendors and retail locations to ensure effective communication and scheduling for vendor days and special events.
  • Maintain a comprehensive calendar of marketing activities and events, ensuring all deadlines are adhered to.
  • Coordinate with cross-functional teams, including operations, inventory, photography, and HR, to ensure alignment on marketing initiatives and events.
  • Assist in organizing both internal and external events, such as staff gatherings, special store events, and community outreach activities.
  • Monitor, analyze, and manage reporting for marketing campaigns and loyalty programs, providing regular updates to leadership.
  • Oversee and respond to reviews across various platforms, ensuring a positive brand presence.
  • Manage marketing and event budgets, tracking expenses to meet financial objectives.
  • Stay informed about industry trends and current marketing regulations to ensure compliance.

Qualifications:

  • Bachelor's degree in Marketing, Communications, Business, or related field, or equivalent experience in marketing coordination.
  • Strong communication skills with the ability to build and maintain relationships with internal and external stakeholders.
  • Exceptional attention to detail and organizational abilities.
  • Familiarity with cannabis marketing is advantageous.
  • Skills in social media and graphic design are a plus.
  • Experience in event planning is beneficial.
  • Willingness to travel to various locations as needed.
  • Must be at least 21 years old and able to pass a criminal background check.

Benefits:

  • Health insurance
  • Employee discount
  • Paid time off
  • Compensation: $18 - $21 per hour


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