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Media Planning Manager

2 months ago

Irving, Texas, United States TracyLocke Full time
About the Role

We are seeking a highly skilled Media Supervisor to join our team at Tracy-Locke. As a Media Supervisor, you will be responsible for managing large-scale client accounts and overseeing the day-to-day process of all retail media planning and buying efforts.

Key Responsibilities
  • Lead all media-specific client activity from communication through to program results.
  • Oversee client budget maintenance and ensure zero-defect completion of all media budget documents.
  • Identify opportunities to achieve agency revenue initiatives and improve client or vendor product.
  • Execute and support department and agency policies and initiatives across the media team.
  • Maintain overall control of workflow and assigned subordinate responsibilities within the group, overseeing the progress of all projects.
  • Establish media goals, objectives, and strategies for developing retail media plans for all clients in conjunction with clients, media director and other agency departments.
  • Develop and write media plans, as well as coach planners and assistants to write and develop media plans. Present media plans to Media Director, Account Services and/or Client for approval and adjust as necessary.
  • Responsible for developing the skill and knowledge base of those more junior as well as supervising, advising, and counseling the media group in all daily activities. Encourage individual subordinate pro-activity, initiative, and productivity.
  • Provide an energy level and attitude that brings new and exciting ideas to the media planning function. Motivate planners and assistant planners and encourage innovation and creativity throughout all projects by serving as a role model within the media group/team.
  • Assist in formal training of media planners and assistants in planning principles and best practices of preparing, evaluating, and implementing media plans across all media.
  • Develop and implement processes for the management of the strategic and tactical execution of all media products. Ensure that projects are produced completely, correctly, and with a maximum of manpower efficiency.
  • Clearly articulate the importance of retail media to stakeholders, communicating the extensive channels and tactics recommended to achieve client objectives.
Requirements
  • 5+ years in media planning & strategy within an agency setting preferred.
  • Understand planning and executing shopper media with emphasis on key retailers including: Walmart, Amazon, and grocery or specialty retailers.
  • Computer experience required: Excel, PowerPoint, Outlook.
  • Professional/positive attitude, with an emphasis on a people-first approach.
  • Detail-oriented, organized, and accurate.
  • Excellent verbal and written communication skills.
  • Ability to work to confirmed timelines.
  • Participate in agency training as needed.
  • Ability to travel as needed.
About Tracy-Locke

We are a full-service agency that unlocks the commercial potential of brands by creating compelling commerce experiences. We offer a competitive salary and comprehensive benefits plan, including great paid holiday schedule, vacation, sick, and personal days, health, vision, dental, 401K, employee stock purchase plan, education assistance, paid parental leave, HSA & FSA, family forming benefits, commuter benefits, travel assistance, and identity theft support. We have returned to the office in a hybrid capacity (3+ days/week in the office) and have multiple office locations across the US.