Marketing Strategy Lead

7 days ago


Leesburg, Florida, United States FMCA Filings LLC Full time
About FMCA Filings LLC

We specialize in permit filing services for truckers, simplifying the process of obtaining required permits and ensuring compliance for transportation professionals.

Marketing Strategy Lead Opportunity

We are seeking a strategic, data-driven CMO with a background in MarTech and a passion for the transportation industry to join our team.

Key Responsibilities:
  • Develop a comprehensive marketing strategy focused on growth, leveraging the latest tools for customer acquisition and retention.
  • Manage paid advertising strategies across Google & Microsoft Ads, including keyword searches, campaign optimization, and maximizing ROAS.
  • Refine and manage abandoned cart processes to increase conversion rates.
  • Collaborate with the SEO team to optimize online presence and expand outreach to additional platforms.
Requirements:
  • Extensive MarTech experience with Google and Microsoft advertising campaigns.
  • Strong leadership skills in marketing strategy and team management.
  • Analytical and adaptive skills, including data interpretation and process optimization.
  • Versatile platform knowledge, including additional digital and social platforms.
Benefits:
  • Competitive salary: $250,000 - $350,000 based on experience.
  • Remote and flexible work environment.
  • Growth opportunity to shape the marketing direction of a growing company in the trucking and transportation industry.


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