Data Scientist

2 weeks ago

Miami, Florida, United States Sansar Tec Full time
Job Overview

We are seeking a highly skilled Data Scientist to join our dynamic team at Sansar Tec and help us revolutionize the broadcast and OTT landscape.

Key Responsibilities:

  • Design, develop, and implement advanced models to measure the effectiveness of advertising campaigns across various media channels.
  • Analyze large datasets to determine key factors influencing media performance and attribution, providing recommendations to optimize media spend and improve ROI.
  • Collaborate closely with ad sales, marketing, and product teams to align modeling outcomes with business goals and campaign strategies.
  • Work with data engineering teams to ensure efficient data collection, transformation, and storage for model development.
  • Use advanced statistical and machine learning techniques to continuously improve model accuracy and prediction performance.
  • Present findings and insights to stakeholders, translating complex technical concepts into clear and actionable business strategies.
  • Stay current with industry trends, best practices, and emerging methodologies in data science, ad tech, and media performance measurement.
  • Contribute to the development of analytics tools, dashboards, and platforms to enable real-time decision-making for ad sales teams.

Requirements

Qualifications:

  • 5+ years of product management experience, with at least 3 years focused on ad tech or advertising technology in the broadcast or OTT space.
  • Demonstrated experience in developing Media Mixed Modeling (MMM) and Multi-touch Attribution (MTA) models.
  • Deep understanding of ad sales systems, including how media performance and sales data are collected, managed, and analyzed.
  • Strong experience in data analytics and data engineering, with the ability to work with large datasets and ensure efficient data pipelines for modeling.
  • Familiarity with OTT platforms and broadcast media, including understanding how digital and traditional media campaigns are structured and measured.
  • Proficiency in programming languages such as Python or R and experience with tools like SQL, Tableau, and Power BI for data analysis and visualization.
  • Strong understanding of statistical methods and machine learning techniques such as regression analysis, time series modeling, and clustering.
  • Excellent communication skills with the ability to present technical findings to non-technical stakeholders.
  • A passion for leveraging data to optimize media campaigns and drive business value.

Preferred Qualifications:

  • Experience with AdTech platforms like Google Marketing Platform, Adobe Analytics, or The Trade Desk.
  • Familiarity with cloud environments such as AWS, Azure, or Google Cloud for data storage and processing.
  • Knowledge of advanced machine learning frameworks such as TensorFlow, PyTorch, or scikit-learn.

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