Head of Marketing Insights and Strategy

6 days ago


Mettawa, Illinois, United States AbbVie Full time
Key Responsibilities

The successful candidate will lead the development of fact-based promotional investment strategies and guide investment decisions from marketing mix/business optimization and other analysis to optimize performance. They will also be responsible for developing near-term KPIs and longer-term ROI measurements that inform recommendations to optimize personal and non-personal promotional channels.



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