Product Manager

3 weeks ago


Charlotte, North Carolina, United States Equiliem Full time
Job Overview

The Assistant Category Manager plays a crucial role in driving the growth and profitability of a specific portfolio of brands within the textile crafts industry. This position is responsible for ensuring achievement of the target category's P&L objectives by contributing to the development and execution of strategic growth plans, go-to-market channel strategies, and innovation pipelines.

Key Responsibilities:
  • Strategic Planning
    • Assist in establishing a vision for category growth and profitability, including go-to-market and channel strategies.
    • Collaborate with the Product Development team to prioritize and execute new product pipelines, focusing on incremental sales and defending the core business.
  • Project Management
    • Manage and lead cross-functional initiatives for new product launches, ensuring milestones and timelines are met.
    • Conduct post-launch analyses to measure success and guide future strategies.
  • Sales & Operations Planning
    • Work with Sales and PD teams to estimate market opportunities, including new product development and promotional planning, and contribute to forecasting processes.
  • Business Case Development
    • Support or lead the creation of business cases for strategic innovations and promotional projects, coordinating cross-functional execution.
  • Market Research & Insights
    • Provide inputs for product research, including consumer and retail insights, to drive continuous improvement plans.
    • Monitor competitive activity and category trends to inform business strategies and drive timely responses to market opportunities.
  • Pricing & Product Lifecycle Management
    • Assist in developing category pricing strategies, including promotional pricing analysis and consumer price elasticity studies.
    • Coordinate product lifecycle management, ensuring best practices in SKU management and alignment with inventory and excess/obsolete targets.


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