Digital Marketing Strategist

7 days ago

Dallas, Texas, United States JobTread Software Full time
JobTread Software

JobTread Software is a leading provider of construction management software solutions. We are seeking a highly skilled Digital Marketing Specialist to join our team and help drive our marketing efforts forward.

About the Role

We are looking for a talented individual to assist in developing, implementing, and managing our digital marketing strategy. This includes analyzing website traffic, improving Search Engine Optimization (SEO), running and optimizing Google Ads and Display Ads, creating email drip campaigns, and contributing to the creation of compelling content marketing.

Responsibilities
  • Assist in developing and implementing our digital marketing strategy
  • Analyze website traffic and provide regular internal reports using Google Analytics
  • Improve Search Engine Optimization (SEO) to drive more website traffic
  • Run and optimize Google Ads, Display Ads, and Social Media Ad campaigns
  • Create email drip campaigns to nurture leads and qualified prospects
  • Contribute to the ideation and creation of compelling content marketing, including blog posts, articles, videos, and social media messages
  • Optimize marketing funnels to convert leads into qualified prospects and customers
  • Collaborate with design, sales, and product development teams to develop brand awareness and online reputation
  • Create landing pages and optimize the user experience to maximize conversion rates
  • Measure and report the performance of all digital marketing initiatives
  • Assist in qualifying and signing up potential partners to join our Marketplace
  • Develop and implement joint marketing initiatives with strategic partners
Requirements
  • Bachelor's degree in Marketing, Business, or a related field
  • Proven experience in digital marketing, including SEO, SEM, marketing automation, email, Google Ads, social media ads, and Google Analytics
  • Strong understanding of current online marketing concepts, strategies, and best practices
  • Exceptional skills in marketing writing and content creation
  • Strong analytical skills and data-driven thinking
  • Ability to work independently and as part of a team
  • Strong organizational and time management skills with the ability to manage multiple projects simultaneously
Perks
  • Join a small, growing team as an early team member
  • Upward career mobility at a high-growth startup
  • Make an impact and advance your career development
  • Opportunity to become an innovator and solve real-world problems for construction
  • Creative and entrepreneurial working environment
  • Work every day with successful, smart, and highly motivated people
  • Electronic standing/sitting desks with top-of-the-line secondary monitors
  • Weekly Team Lunch, Happy Hours, and other team events
  • Casual dress code
  • Flexible schedule
Benefits
  • Full-Time, In-Office
  • Starting Salary at $75,000-$90,000 with a $5-$10k bonus
  • Dental, health, and vision insurance
  • Paid training
  • 401k plan + matching
  • Vacation and other Paid Time Off
  • Free access to an onsite workout facility

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