Head of Marketing Effectiveness

6 days ago


New York, New York, United States Aidoc Full time
Role Overview
Aidoc is seeking a highly skilled Director, Marketing Optimization to join our team in the United States. The ideal candidate will have a strong background in marketing operations and revenue operations, with a proven track record of driving efficiency and effectiveness in marketing processes and technologies.
Responsibilities
  • Optimize marketing processes and technologies to drive efficiency and effectiveness.
  • Collaborate closely with cross-functional teams, including Marketing, Sales, and Product Marketing to ensure seamless execution of marketing campaigns and initiatives.
  • Analyze marketing data to derive actionable insights, track campaign performance, and measure ROI.
  • Develop and maintain in-depth marketing reports and Salesforce dashboards to track campaign performance, lead generation, pipeline contribution, and ROI.

Requirements
  • Bachelor's degree in Marketing, Business, Data Analytics or a related field; MBA preferred.
  • 5+ years of experience in marketing operations or revenue operations roles within B2B SaaS or Healthcare IT/Tech industries.
  • Strong understanding of marketing automation platforms (Marketo, HubSpot, or similar) and CRM systems (Salesforce preferred).
  • Expertise in data analysis and reporting tools (e.g., Google Analytics, Tableau, Excel, Salesforce).


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