Marketing Strategy Manager, Product

1 week ago

Charlotte, North Carolina, United States BrightSpeed Full time
Marketing Strategy Manager, Product

At Brightspeed, we are reimagining how people live, work, play and connect by providing fast, reliable internet connections and an awesome customer experience in twenty states throughout the Midwest and South.

We are seeking a Marketing Strategy Manager, Product, to join our growing team. In this role, you will be a vital member of the consumer marketing strategy team, serving as an expert on the needs and desires of our customers.

You will use your expertise to guide the organization in developing and packaging a compelling value proposition that helps Brightspeed stand out from competitors.

You will use data and insights to select product features, proof points, benefits, and value-added services that support growth and customer satisfaction goals.

You will partner across the company with product management, marketing operations, pricing, customer experience, demand generation, branding, and more to bring our products and value proposition to life.

Key Responsibilities:
  • Develop and use deep customer and market understanding to create and prioritize a product/portfolio roadmap
  • Create compelling business cases for new products and features that support both subscriber and revenue growth in the short, medium, and long term
  • Manage vendor selection, product development, and new product launches by engaging cross-functional teams including procurement, operations, IT, technical product management, sales, marketing, CRM, pricing, and others
  • Partner with our brand team and agency partners to develop and maintain a compelling and defensible value proposition
  • Adopt a test & learn approach to iteratively solve problems and quickly get solutions to market; continually "turn the dials" to get the optimal mix that balances acquisition goals with business outcomes and customer satisfaction
  • Monitor performance data for in-market products/portfolio and develop plans for optimization and improvement of business results
  • Identify market trends with customers, competitors, new technology and marketing capabilities
  • Collaborate with marketing teammates to generate demand for products and effectively bolster Brightspeed's overall value proposition
  • Design and implement product marketing strategies aligned with business targets
Requirements:
  • Bachelor's degree in Business, Marketing, Finance, Economics or related field
  • 7+ years of marketing and/or product strategy work
  • Demonstrated ability to formulate and execute business strategies
  • 3+ years of experience in telecommunications
  • Self-motivation and self-discipline: complete work in a timely manner with minimal oversight
  • Analytical, problem solving, and critical thinking skills: need to be able to absorb a great deal of information about the business, analyze the data and make clear and useful recommendations
  • Listening, verbal communication, and interpersonal skills: need to interact with Brightspeed employees at various levels of the organization and must be able to do so with diplomacy and effective communication skills
Preferred Qualifications:
  • Master's Degree in Business, Marketing, Finance, Economics or related field
  • Experience in problem solving, research and quantitative analysis

Brightspeed is an Equal Opportunity Employer/Veterans/Disabled. For all applicants, please take a moment to review our Privacy Notices: Brightspeed's Privacy Notice for California Residents, Brightspeed's Privacy Notice.

  • Marketing Manager for Product Strategy

    1 month ago

    Charlotte, North Carolina, United States CRG Full time

    Job OverviewPosition: Product Marketing ManagerCompany: CRGOur client, a leader in the Transportation and Logistics sector with impressive annual revenues nearing $80 million, is experiencing steady growth through strategic expansion and innovation. With over 500 locations, they stand as the foremost intermodal equipment provider in the market. Since 2014,...

  • MarTech Product Strategy Manager

    2 weeks ago

    Charlotte, North Carolina, United States Brightspeed Full time

    Job Title: MarTech Product Strategy ManagerWe are seeking a highly skilled MarTech Product Strategy Manager to join our team at Brightspeed. As a key member of our marketing organization, you will be responsible for developing and executing a comprehensive MarTech product strategy that aligns with our company's overall marketing and business goals.Key...

  • Martech Product Strategy Manager

    4 days ago

    Charlotte, North Carolina, United States BrightSpeed Full time

    Job Title: Martech Product Strategy ManagerAt Brightspeed, we're reimagining the future of internet connectivity. As a Martech Product Strategy Manager, you'll play a crucial role in shaping our marketing technology strategy, driving innovation, and delivering exceptional customer experiences.Key Responsibilities:Develop and execute a comprehensive Martech...

  • MarTech Product Strategy Manager

    1 week ago

    Charlotte, North Carolina, United States Brightspeed Full time

    Job Title: MarTech Product Strategy ManagerAt Brightspeed, we are reimagining how people live, work, play and connect by providing fast, reliable internet connections and an awesome customer experience in twenty states throughout the Midwest and South.We are currently seeking a MarTech Product Strategy Manager to join our expanding team. As a key member of...

  • Director of Marketing Strategy

    3 weeks ago

    Charlotte, North Carolina, United States Ascensus Full time

    Job SummaryThe Director of Marketing Strategy will play a pivotal role in shaping our marketing strategy, establishing our brand presence, and driving the success of our ABLE savings plans in the market. This role requires a strong ownership mentality, autonomous management of outreach and messaging strategies, and regular interactions with clients, division...

  • MarTech Product Strategy Manager

    4 weeks ago

    Charlotte, North Carolina, United States Brightspeed Full time

    Job DescriptionCompany OverviewBrightspeed is a leading provider of fast, reliable internet connections and an exceptional customer experience in twenty states throughout the Midwest and South. Our vision is to accelerate the upgrade of copper to fiber optic technologies, bringing faster and more reliable internet service to many rural markets traditionally...

  • Product Manager

    4 days ago

    Charlotte, North Carolina, United States Medtronic Full time

    About the RoleWe are seeking a highly skilled and experienced Product Manager to join our ENT Marketing team at Medtronic. As a key member of our team, you will be responsible for leading the development and execution of marketing strategies for our ENT product lines, with a focus on parathyroid detection and otology.Key ResponsibilitiesDevelop and execute...

  • Business Management and Product Strategy Leader

    3 days ago

    Charlotte, North Carolina, United States Wells Fargo Full time

    Job Description:Wells Fargo is seeking a highly skilled Business Management and Product Strategy Leader to support the Home Lending Customer Experience, Marketing, and Sales Transformation team. This team is responsible for building products for internal users and external customers, and is part of the Home Lending Transformation organization, which drives...

  • Business Management

    4 days ago

    Charlotte, North Carolina, United States Wells Fargo Full time

    Job Title: Business Management & Product Strategy LeaderWells Fargo is seeking a highly skilled Business Management & Product Strategy Leader to join our Home Lending Customer Experience, Marketing, and Sales Transformation team (CEMS). As a key member of this team, you will play a critical role in driving strategic priorities that span across product areas...

  • Product Strategy and Innovation Director

    4 weeks ago

    Charlotte, North Carolina, United States Vesuvius Full time

    Job OverviewWe are seeking a highly skilled and experienced Senior Manager to lead our Marketing and Technology efforts. As a key member of our team, you will be responsible for developing and executing strategies to drive business growth and profitability.Key ResponsibilitiesDevelop and Implement Product StrategiesPropose and implement strategies for...

  • Product Manager

    7 days ago

    Charlotte, North Carolina, United States Equitable Services Full time

    About the RoleWe are seeking a highly skilled Product Manager to join our Institutional Markets team at Equitable Services. As a Product Manager, you will be responsible for designing and delivering innovative product concepts to support the growth of our business.Key ResponsibilitiesSupport the development of new product ideas and features to meet the needs...

  • Segment Strategy Manager

    3 weeks ago

    Charlotte, North Carolina, United States Eaton Full time

    {"title": "Segment Strategy Manager", "description": "Job SummaryEaton's Assemblies and Residential Solutions (ARS) division is seeking a Segment Strategy Manager to identify growth opportunities and lead the development and execution of strategies to drive business growth. This role is responsible for understanding market trends, customer needs,...

  • Product Marketing Director

    3 days ago

    Charlotte, North Carolina, United States Carrier Full time

    About this roleWe are seeking a seasoned marketing professional to lead our North America HVAC business segment. As a Director of Product Marketing, you will be responsible for developing and executing strategic marketing plans to drive the success of Commercial Applied products in North America.Key ResponsibilitiesDrive organic growth through market,...

  • Senior Manager, Go-to-Market Strategy and Planning

    2 days ago

    Charlotte, North Carolina, United States ANSYS Full time

    Job Title: Senior Manager, Go-to-Market Strategy and PlanningAt Ansys, we are seeking a highly skilled Senior Manager to lead our Go-to-Market Strategy and Planning team. As a key member of our sales organization, you will be responsible for developing and implementing sales and go-to-market strategies that drive above-market growth.Key...

  • Product Marketing Director

    3 weeks ago

    Charlotte, North Carolina, United States Carrier Full time

    About This RoleWe are seeking a seasoned marketing professional to lead our North America HVAC business segment. As a Director of Product Marketing, you will be responsible for developing and executing strategic marketing plans to drive the success of Commercial Applied products in North America.Key ResponsibilitiesDrive organic growth through market,...

  • Product Marketing Director

    2 weeks ago

    Charlotte, North Carolina, United States Carrier Full time

    About This RoleWe are seeking a seasoned marketing professional to lead our North America HVAC business segment. As a Director of Product Marketing, you will be responsible for developing and executing strategic marketing plans to drive the success of Commercial Applied products in North America.Key ResponsibilitiesDrive organic growth through market,...

  • Product Marketing Director

    2 days ago

    Charlotte, North Carolina, United States Carrier Full time

    About This RoleWe are seeking a seasoned professional to lead our North America HVAC business segment as a Director of Product Marketing. This individual will be responsible for developing and executing strategic marketing plans to drive the success of Commercial Applied products in North America.Key ResponsibilitiesDrive organic growth through market,...

  • Digital Marketing Product Manager

    2 weeks ago

    Charlotte, North Carolina, United States LHH Recruitment Solutions Full time

    Job OpportunityLHH Recruitment Solutions is seeking a skilled Digital Marketing Product Manager/Project Manager to lead and execute campaigns across digital marketing channels for a global banking client. The ideal candidate will provide strategic insights to help the team monitor trends, patterns, and market shifts.Key Responsibilities:Publish targeted...

  • Digital Marketing Product Manager

    7 days ago

    Charlotte, North Carolina, United States LHH Recruitment Solutions Full time

    Job OpportunityLHH Recruitment Solutions is seeking a skilled Digital Marketing Product Manager/Project Manager to join our team. This role will involve managing and executing campaigns across digital marketing channels, providing strategic insights to help the team monitor trends, patterns, and market shifts.Key Responsibilities:Publish targeted marketing...

  • Product Marketing Specialist

    3 days ago

    Charlotte, North Carolina, United States Miracom Hive Full time

    Product Marketing CoordinatorWe are seeking a detail-oriented and skilled Product Marketing Coordinator to provide day-to-day marketing and administrative support for our Campaign Management Team. As a Product Marketing Coordinator, you will play a crucial role in helping the team determine the most marketable features of our products and building marketing...