Marketing Director for Professional Education

1 week ago


Chattanooga, Tennessee, United States The University of Tennessee at Chattanooga Full time
Job Title: Assistant Director for Marketing, Center for Professional Education

Job Summary:

The Assistant Director for Marketing is a key member of the Center for Professional Education (CPE) team, responsible for developing and implementing a comprehensive marketing strategy to promote non-credit programs. This role will help create a unified voice and brand awareness to generate customer interest and drive revenue growth.

Key Responsibilities:
  • Develop and manage the marketing strategy for CPE, leveraging data insights from Google Analytics and CRM to inform decision-making.
  • Plan, design, and create content to promote CPE's brand, vision, mission, goals, programs, services, and achievements.
  • Compile, analyze, and review data sets to measure performance and optimize marketing campaigns.
  • Develop marketing budgets with input from the director and program coordinators.
  • Research and implement new technology and methodologies to enhance customer experience, lead acquisition, and lead conversion.
Requirements:
  • Knowledge of Google Analytics, SiteImprove, Google Ads, LinkedIn Advertising, and Facebook Ads Manager.
  • Knowledge of CRMs and how to effectively manage them for customer acquisition and lead conversion.
  • Ability to build out marketing automations to enhance customer experience.
  • Ability to write and edit copy for a variety of communication channels.
  • Ability to develop project plans, scope, quality metrics, goals, and deadlines that support marketing strategy.
  • Ability to supervise, support, and provide leadership to marketing team members.
  • Ability to analyze and interpret marketing data for campaign management and adjustments.

About the University of Tennessee at Chattanooga:

The University of Tennessee at Chattanooga is a public research university located in Chattanooga, Tennessee. CPE is a leading provider of non-credit programs and services to individuals and organizations.



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