Marketing Director

We are seeking a highly motivated and strategic Marketing Manager to lead market opportunity assessment, marketing strategy development, and marketing campaign execution for an assigned business segment.

As a Marketing Manager, you will be responsible for identifying growth opportunities, engaging target customers and shoppers, and developing effective marketing plans for a defined segment.

You will build brand awareness and drive new product launches through account-based marketing programs, trade shows, and digital, paid media, social, CRM, ecommerce, and in-store promotional and merchandising campaigns.

• Manage segment/category performance, strategies, and planning.
• Manage project deadlines to ensure all campaigns and customer-specific projects launch on time and support driving sales growth.
• Interface with the sales team to provide consolidated feedback on program concepts, plans, creativity, imagery, copy, and scripting.
• Understand retail market landscape, assess market opportunity for business segment, analyze competitive set, define where to play and how to win with our product portfolio and new products.
• Gather insights into target customers, develop personas, and map customer journeys to enhance customer user experience.
• Understand requirements of assigned projects, gather information/data and feedback, analyze & report on program/project KPI, making recommendations for next steps or future engagements.
• Identify the latest trends and technologies affecting our industry in specific channels.
• Evaluate important metrics to analyze and build go-to-market strategy.
• Lead Account-Based Marketing Programs and collaborate with Sales to drive growth.
• Work with your team to brainstorm new and innovative growth strategies.

• Detail-oriented; capable of prioritizing and multi-tasking in a fast-paced environment.
• Comfortable with telecom technology and software necessary for job (MS Word, Excel, PowerPoint, e-commerce platforms, marketing email automation, and project management tools).
• Highly collaborative, motivated, and results-driven; meets commitments by deadlines.
• Flexible; able to adapt as priorities change.
• Trustworthy; able to be a team player and establish strong relationships with colleagues, agency leads, and business partners.
• Outstanding verbal and written communication skills.
• Experience with retail data management systems.
• Experience owning go-to-market plans and delivering results that create customer and business value.
• Bachelors degree required.
• 8 years experience in a similar Marketing capacity.