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Visual Communication Specialist

2 months ago

Bay City, Michigan, United States ADVANCED TEX SCREEN PRINTING INC Full time
Job Overview

Position Summary:

As a Graphic Designer at ADVANCED TEX SCREEN PRINTING INC, you will play a pivotal role in crafting visual narratives that resonate with our audience. Your expertise will be essential in translating ideas into striking designs that effectively convey messages and enhance brand visibility. Collaborating closely with our marketing team and clients, you will ensure that every project meets its creative objectives and aligns with our brand identity.

Key Responsibilities:

Creative Development:

  • Engage with clients and internal teams to grasp project goals and target demographics.
  • Generate innovative concepts and visual strategies that adhere to brand standards.

Design Execution:

  • Produce visual content for diverse platforms, including:
  • Corporate branding and identity
  • Promotional materials (brochures, flyers, posters)
  • Digital marketing assets (banners, social media visuals)
  • Presentation graphics and multimedia
  • Apparel graphics

Composition and Layout:

  • Design and arrange visual components, typography, and imagery to achieve harmonious and engaging layouts.
  • Maintain design consistency across all materials, ensuring alignment in color schemes and typography.

Illustration and Image Enhancement:

  • Craft original illustrations and graphics using advanced design software.
  • Refine and enhance images and visual assets for optimal quality and relevance.

Brand Development:

  • Create comprehensive brand guidelines and visual identity systems that encapsulate the essence of our clients' brands.
  • Ensure brand integrity across all communication channels.

Collaboration:

  • Work alongside cross-functional teams to align design efforts with broader business objectives.
  • Present design ideas to stakeholders and incorporate feedback to improve outcomes.

Project Management:

  • Oversee multiple design projects, prioritizing tasks to meet deadlines in a dynamic environment.
  • Maintain organized project files and documentation for effective workflow management.

Qualifications:

  • Bachelor's degree in graphic design, visual communication, or a related discipline is preferred.
  • Demonstrated experience in graphic design with a robust portfolio of work.
  • Proficiency in design software, including Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Corel Graphics Suite.
  • Strong understanding of design principles, including typography, color theory, and layout.
  • Exceptional problem-solving and conceptual thinking abilities.
  • Effective communication skills, capable of articulating design choices.
  • Meticulous attention to detail and a commitment to high-quality work.
  • Ability to thrive both independently and as part of a collaborative team.
  • Willingness to accept and integrate constructive feedback.

This job description outlines the essential functions and qualifications for the Graphic Designer role at ADVANCED TEX SCREEN PRINTING INC. Specific responsibilities may vary based on project needs and organizational requirements.