Multitouch Attribution Engineer

4 days ago


Miami, Florida, United States Innova Solutions Full time
Job Title: Multitouch Attribution Engineer

Innova Solutions is seeking a highly skilled Multitouch Attribution Engineer to join our team. As a key member of our analytics team, you will be responsible for developing and managing systems that track and analyze customer journeys across various touchpoints to determine which interactions contribute most to conversions.

Key Responsibilities:

  • Design and implement multitouch attribution (MTA) models to assess the contribution of different marketing interactions.
  • Use machine learning and statistical techniques to build models that capture complex customer journeys.
  • Collaborate with marketing, product, and data science teams to integrate MTA models into existing data systems.
  • Analyze data to provide actionable insights on the effectiveness of marketing strategies and channel performance.
  • Continuously refine attribution models based on new data, market shifts, and evolving customer behaviors.

Requirements:

  • Proficiency in programming languages such as Python, R, or Java.
  • Strong experience with big data tools (Hadoop, Spark) and cloud platforms (AWS, GCP).
  • Knowledge of statistical modeling, machine learning, and customer analytics.
  • Familiarity with digital marketing, customer journey mapping, and ad-tracking technologies (e.g., Google Analytics, Adobe Analytics).
  • Excellent problem-solving skills and ability to work with cross-functional teams.

About Innova Solutions:

Innova Solutions is a leading provider of technology and business transformation solutions. We employ approximately 50,000 professionals worldwide and report an annual revenue approaching $3 Billion. Our global delivery centers across North America, Asia, and Europe enable us to deliver strategic solutions to our clients, helping them operate as leaders in their fields.



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