Attribution Modeling Engineer

23 hours ago


Miami, United States Innova Solutions Full time
Job Summary

We are looking for an experienced Attribution Modeling Engineer to develop and manage systems to track and analyze the entire customer journey across various touchpoints. The ideal candidate will have proficiency in programming languages such as Python, R, or Java, strong experience with big data tools and cloud platforms, knowledge of statistical modeling, machine learning, and customer analytics, and familiarity with digital marketing, customer journey mapping, and ad-tracking technologies.

The expected salary range for this position is $115,000 - $135,000 per year, depending on experience. Benefits include comprehensive health insurance, 401(k) matching, flexible spending accounts, life insurance, pet insurance, short-term and long-term disability, and paid time off. Innova Solutions is an inclusive employer committed to creating a workplace where everyone feels valued and supported.

Responsibilities:
  • Develop and manage multitouch attribution models to assess the impact of different marketing interactions on customer behavior.
  • Work closely with cross-functional teams to integrate MTA models into existing data systems.
  • Provide data-driven insights to inform marketing strategy and optimize channel performance.


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