Omnichannel Strategy Associate Director
5 days ago
AbbVie is a leading global biopharmaceutical company that discovers and delivers innovative medicines and solutions to address serious health issues. Our mission is to drive meaningful impact by advancing smarter healthcare through innovative, insight-driven customer experiences.
Job DescriptionThe AbbVie Digital Lab is revolutionizing marketing at AbbVie, and we're seeking a highly skilled Omnichannel Strategy Associate Director to join our team. As a key member of our Omnichannel Strategy team, you will be responsible for driving the development and execution of omnichannel and digital marketing strategies that align with the brand's strategic imperatives.
Key Responsibilities- Strategic Omnichannel Leadership: Evolve and refine omnichannel and digital marketing strategies to align with the brand's strategic imperatives.
- Cross-Functional Collaboration: Lead and manage cross-functional teams to execute omnichannel marketing initiatives and A/B testing that align with the brand's overarching strategies.
- Digital Lab Representation: Act as the primary point of contact for brand leadership, ensuring Digital Lab offerings align with brand priorities and are executed with excellence.
- Adoption of Digital Capabilities: Drive the integration of advanced digital capabilities into brand strategies, ensuring alignment with broader business unit and franchise goals.
- Insight-Driven Optimization: Partner with media activation owners and analytic teams to identify optimization opportunities for current activations.
- Brand Stewardship within the Lab: Serve as the brand expert within the Digital Lab, ensuring that the brand's priorities are fully reflected in Lab initiatives.
- Alignment with Cross-Functional Partners: Ensure priorities and initiatives are synchronized with dedicated partners across MABI, BTS, Performance Operations, and other relevant functions to support the brand's digital objectives.
- Leadership & Strategic Direction: Proven ability to lead cross-functional teams within a digital marketing center of excellence, driving alignment and execution across multiple functions.
- Effective Communication: Strong ability to articulate strategies, results, and data insights through clear, impactful storytelling.
- Project Management: Expertise in managing a portfolio of digital and omnichannel projects, ensuring timely delivery and strategic alignment.
- Core Marketing & Brand Expertise: Deep understanding of brand strategy and marketing execution, with a demonstrated ability to integrate digital and omnichannel tactics effectively.
- Digital Marketing & Channel Optimization: Extensive experience with digital marketing channels, including websites, email, social, mobile, search, and display and their success metrics.
- Pharma Experience Preferred: Experience within pharmaceutical, agency, vendor, or brand environments is highly desirable.
- Education: BA/BS in Business or Marketing required; MBA preferred. Equivalent experience considered.
- Experience Level: 8+ years of relevant experience in digital marketing, strategy, or related fields.
AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives, serving our community, and embracing diversity and inclusion. We strive to create a workplace that is inclusive, respectful, and supportive of all employees, regardless of their background, culture, or identity.
US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html
US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more: https://www.abbvie.com/join-us/reasonable-accommodations.html
Salary: $133,500 - $253,500
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