Healthcare Relationship Manager

2 months ago

Gainesville, Florida, United States Orthopaedic Solutions Management Full time
Job Overview

Position Summary:

The Physician Liaison at Orthopaedic Solutions Management plays a crucial role in promoting and marketing the organization to potential referring physicians, prospective patients, and the broader community. This position is responsible for developing and executing strategies to enhance relationships with referring physicians, educating the community about new programs and technologies, and serving as the primary contact for physician-to-physician communications.

Core Responsibilities:

  • Establishes and nurtures strategic partnerships with community-based referring physician practices aimed at increasing patient volume and retention.
  • Assists in the development and implementation of strategic marketing initiatives and forecasts to meet the objectives set by the Executive Team and Board of Directors.
  • Collaborates with third-party consultants to align marketing and branding efforts, ensuring that all marketing objectives are achieved within budget.
  • Conducts monthly analyses of patient volume trends and marketing outcomes, identifying opportunities to expand the referral base, and presents findings to the marketing team and COO on a quarterly basis.
  • Organizes networking events, including lunches, meet & greets, and continuing medical education sessions for physicians.
  • Manages relationships with hospital liaisons to strengthen partnerships.
  • Coordinates with clinical and operational teams to ensure effective communication and support for marketing and outreach initiatives.
  • Visits referring physician offices to distribute company information and promotional materials, fostering strong referral relationships.
  • Analyzes referral patterns and the competitive landscape to devise and implement an effective canvassing strategy using a targeted physician database.
  • Delivers professional presentations for in-services, seminars, open houses, and group meetings.
  • Works collaboratively with management, physicians, and staff to address issues, understand services, meet customer expectations, and enhance referral rates. Responsible for managing communications with referring offices, including conflict resolution and relationship building.
  • Represents the organization at health fairs, medical conferences, and local business events.
  • Oversees marketing efforts for new physicians and manages introductions both internally and externally.
  • Maintains and updates all physician profiles for social media and hospital affiliations.
  • Performs additional duties as assigned.

Qualifications:

  • Bachelor's degree in Marketing, Communications, Business Administration, Healthcare, or a related field, along with 1-2 years of relevant experience. An equivalent combination of education and experience may be considered.
  • A valid driver's license and the flexibility to work evenings and weekends as needed.
  • Ability to work independently in the field while collaborating effectively with staff, demonstrating strong verbal and written communication skills, sales acumen, analytical capabilities, and organizational proficiency.
  • Confidence in public speaking and the ability to conduct interviews on camera.
  • Proven ability to collaborate with other organizations for effective partnerships.
  • Proficiency in PowerPoint, Excel, and Microsoft Word, with the ability to prioritize tasks and exercise sound judgment while staying informed about relevant changes in the healthcare sector.

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