Healthcare Relationship Manager

2 months ago

Gainesville, Florida, United States Orthopaedic Solutions Management Full time
Job Overview

Position Summary:

The Physician Liaison at Orthopaedic Solutions Management plays a pivotal role in promoting the organization to potential referring physicians, prospective patients, and the broader community. This position is responsible for crafting and executing strategies aimed at enhancing relationships with referring physicians, developing educational programs about new offerings and technologies, and serving as the primary contact for physician-to-physician communications.

Key Responsibilities:

  • Establishes and nurtures strategic partnerships with community-based referring physician practices to drive growth and retention.
  • Supports and contributes to the development of strategic marketing initiatives and forecasts to meet objectives set by the Executive Team and Board of Directors.
  • Collaborates with third-party consultants to align marketing and branding efforts, ensuring that marketing goals are achieved within budgetary constraints.
  • Conducts monthly analyses of patient volume trends and marketing outcomes, identifying opportunities to expand the referral network, and presents findings to the marketing team and COO.
  • Organizes events such as lunches, meet & greets, and continuing medical education sessions for physicians.
  • Manages relationships with hospital liaisons to foster collaborative partnerships.
  • Coordinates with clinical and operational teams to ensure effective communication and support for marketing and outreach initiatives.
  • Visits referring physician offices to share company information and promotional materials, fostering strong referral relationships.
  • Analyzes referral patterns and the competitive landscape to devise an effective outreach strategy using an established database of targeted physicians.
  • Delivers professional presentations for in-services, seminars, open houses, and group meetings.
  • Works collaboratively with management, physicians, and staff to address issues, understand services, meet client expectations, and enhance referral rates. Responsible for maintaining communication with referring offices, including conflict resolution and relationship building.
  • Represents the organization at health fairs, medical symposia, and relevant community events.
  • Oversees marketing efforts for new physicians and manages introductions both internally and externally.
  • Maintains and updates all physician profiles for social media and hospital affiliations.
  • Performs additional duties as assigned.

Qualifications:

  • Bachelor's degree in Marketing, Communications, Business Administration, Healthcare, or a related field, along with 1-2 years of relevant experience. An equivalent combination of education and experience may be considered.
  • A valid driver's license is required, along with the flexibility to work some evenings and weekends.
  • Ability to work independently in the field and collaboratively with staff, possessing strong verbal and written communication skills, demonstrated sales and customer service abilities, and excellent analytical and organizational skills.
  • Confidence in public speaking and the ability to conduct interviews on camera.
  • Capability to partner effectively with other organizations.
  • Proficiency in PowerPoint, Excel, and Microsoft Word, with the ability to prioritize tasks and exercise sound judgment while staying informed about relevant changes in the healthcare sector.

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