Associate Director, Marketing Lead

4 days ago

Rahway, New Jersey, United States Merck Sharp & Dohme Full time
Job Title: Associate Director, Marketing

Merck Sharp & Dohme is seeking a highly skilled Associate Director, Marketing to join our team.

Job Summary:

The Associate Director, Marketing will be responsible for overseeing foundational strategy and planning, including positioning, targeting, and launch planning. This role will also involve collaborating with multiple stakeholders to drive and align on decisions, including field sales, marketing operations, Legal, Regulatory, Medical, etc.

Key Responsibilities:
  • Lead strategy development and execution for anticipated launches, identifying both product and franchise opportunities
  • Partner with sales leadership and customer-facing teams to ensure executional alignment against strategic imperatives
  • Partner with Product Marketing Owner to drive brand strategy by providing input on strategy and decisions that affect customer segments
  • Lead the process of segmentation, targeting, and developing key performance indicators (KPIs)
  • Ensure an integrated approach by partnering with the team and shared stakeholders across business priorities
  • Collaborate with market research, competitive intelligence, and analytics teams to generate key insights that inform business decisions
  • Work with the internal Digital Engagement Team to develop assets, devise digital strategies, and create engagement plans
Requirements:
  • BA/BS
  • A minimum of 5 years healthcare industry experience in the areas of strategic marketing and brand management
  • Demonstrated strategic thinking, problem-solving, analytical critical thinking, and planning skills
  • Demonstrated ability to leverage data analytics and/or customer and market insights to make business decisions
  • Strong written/verbal communication skills as demonstrated through experience in strategy & marketing business case communication, sales interface, direct customer engagement, and/or sales presentations
  • Understanding of omnichannel marketing, digital, and non-digital channels, and agencies
  • A growth mindset, strong collaboration, and business agility
  • Demonstrates high degree of integrity and ethics
  • Strong leadership, experience influencing without direct authority, navigating complex or matrix organizations, and working successfully with cross-functional teams
Preferred Qualifications:
  • Product launch or launch planning experience
  • Understanding of U.S. market
  • Strong project management skills as demonstrated by prioritizing activities, using resources optimally, establishing appropriate deadlines, and ensuring on-time delivery
  • Demonstrated ability to create solutions that drive value for our customers, incorporating innovative approaches where relevant

This is a hybrid role based in Upper Gwynedd, PA, with an expectation of working on-site three days per week.

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