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Digital Product Manager, CRM Specialist

1 week ago

Summit, New Jersey, United States Kenvue Brands LLC Full time

At Kenvue Brands LLC, we are currently recruiting for a Digital Product Manager to lead our CRM technology stack, standards, and processes. The incumbent will be responsible for driving consumer-first-party data acquisition and collaborating with stakeholders across lines of business to establish and execute on business and technology strategies for our enterprise CRM Platform.

The successful candidate will have the opportunity to interact with senior leaders, regional stakeholders, and shape modern marketing practices. Key responsibilities include owning and driving delivery of the CRM, marketing automation, and digital engagement product roadmap, ensuring focus on business needs and establishing clear measures of success.

  • Design and deliver consumer engagement strategies, multi-channel consumer journeys, using data to segment target audiences and assess performance, capturing insight and analytics across execution.
  • Maintain and improve data management processes and accuracy
  • Collaborate with cross-functional teams to drive digital product development and optimization