Manager, Digital Engagement

5 days ago

Summit, New Jersey, United States Harrison and Star Full time

Overview
About Propeller Founded in 2006, Propeller is a digital forward, omnichannel healthcare marketing agency transforming HCP engagement. With a HQ in Summit, NJ, our team of 120+ marketing specialists truly understand the ever-changing industry, complex content, and how to mobilize data to drive meaningful results. Our continued success is achieved through our omnichannel fluency and curated digital suite of capabilities, including Account Services, Creative, Digital and Brand Strategy, Digital Production and Project Management, 3D Animation, Digital Development, and Video.
Our Culture We offer a unique, personalized culture in which each team member is encouraged and expected to bring their ideas, solutions, and leadership to the table. By empowering individuals, we remain nimble, engaged, and able to break away from conventional thinking and speak intelligently about serious topics. We value our team's intangibles-the experiences and traits that make them unique.
Come Live Your Best Life With Us We pride ourselves on our inclusive, employee-centric mentality. There's life at work and life outside of it. We want everyone to be healthy, feel supported, and have the financial resources they need. Our team enjoys competitive compensation and consistent performance recognition, generous paid time off, comprehensive wellness programs, and more These are just some of the reasons we are Great Place to Work certified.
Title : Manager, Digital Engagement
Key Responsibilities:
Strategic Tactical Execution:
Work to implement our clients' brand strategy and digital best practices in each tactic (email, display, web, social), throughout the asset creation process including content, design, and development
Collaborate with Strategy, Creative and Account to oversee creation of innovative and strategic digital executions
Digital Expertise:
Ensure all technical specifications are met throughout project lifecycle and that they are communicated to appropriate Propeller teams
Provide consultative decisions regarding digital deliverables (including but not limited to websites, social media, video, animation, CRM, experiential)
Contribute to the creative process by assessing feasibility of proposed solutions and recommending relevant and actionable approaches, offering support throughout planning and execution process
Help drive User Experience deliverables including Site Maps and Wireframes, ensuring they meet target user and client business objectives
Assist with QA/ UAT processes and development of functional requirements for digital projects.
Client + Vendor Relationship Management:
Build and foster relationships with third-party vendors, including applicable packaging and handoffs of content, as well as seeking and understanding technical specifications
Lead and/or participate in client communications inclusive of tactical/vendor status calls, presentation meetings, and digital media planning
Project Process + Oversight:
Assist in submission preparation, reviewing and creating functional callouts for MLR submission, working closely with account and project management team members
Providing oversight and keeping a 'pulse' on projects as they are being developed, making sure they adhere to overall strategic needs and digital best practices
Media Plan Management:
Responsible for the full and timely execution of the media plan- ensuring all placements have creative; specs are shared/correct; discrepancies and delays are flagged early; and creative deadlines are met.
Track creative fulfillment throughout the year by placement, audience, flight
Build collaborative relationships with media and 3rd party partner teams to foster agility and the highest levels of executional excellence
Guide execution and strategies of partner digital media plans, ensuring thoughtful execution and fulfillment
Innovation and Trends:
Stay up-to-date and current on new technologies and digital platforms
To be successful in this role, you will need:
2-4 years in an agency setting preferably in a digital engagement role or similar, preferably in an agency setting
Experience in the healthcare industry preferred
Experience in a product launch setting preferred
Strong knowledge of website and UX, processes, and its best practices (background launching websites from conception through go-live)
Strategic mindset to understand client's business and marketing objectives
Excellent communication skills between internal and external teams, translating perspectives and organizational challenges related to projects
Preferred familiarity with the following: Working knowledge of Website Content Management Systems (CMS such as Drupal, WordPress); Project management and development software (Smartsheet, Jira); design and prototyping software (Figma, Adobe XD); Development process (SCRUM, agile methodology, sprint planning)
Experience using Meta Ads Manager a plus
Experience working with Sales Force Marketing Cloud CRM (or other equivalent CRM products) a plus
Bachelor's degree required.
The range below represents the low and high end of the base salary someone in this role may earn as an employee of an Omnicom Health Group company in the United States. Salaries will vary based on various factors including but not limited to professional and academic experience, training, associated responsibilities, and other business and organizational needs. The range listed is just one component of our total compensation package for employees. Salary decisions are dependent on the circumstances of each hire.
$110,000 - $125,000
Omnicom Health Group is committed to hiring and developing exceptional talent. We agree that talent is equally distributed, and we're focused on developing diverse teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us-we look forward to getting to know you.

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