Paid Search Optimization Specialist
6 days ago
Culture Amp is the world's leading employee experience platform. We empower companies to transform employee engagement, drive performance management, and develop high-performing teams.
Our platform is powered by people science and the most comprehensive employee dataset in the world. We work with innovative companies like Canva, On, Asana, Dolby, McDonalds and Nasdaq.
As a Demand Generation Manager, Paid Media/SEM, you will be responsible for driving growth through paid media channels. This includes managing paid search programs, account-based marketing campaigns, and landing page optimization.
Your Skills and Qualifications:
- Deep expertise in paid digital channels / performance marketing across search, social, and display channels (3+ years preferred). Hands-on experience managing paid search campaigns at scale is a must.
- Strong analytical mindset. Experience analyzing large datasets, website metrics, and internal conversion data with a proven ability to translate data insights into action.
- Proven track record of achieving Conversion (MQL, Opportunity, Pipeline, Revenue) and Efficiency targets; optimizing to reduce cost-per-acquisition and improve conversion rates in order to hit target.
- Experience successfully building and executing an experimentation roadmap (i.e. A/B and multi-variate testing for creatives, messaging, landing page, bid strategies)
- Highly proficient with analytical tools (Excel, Looker, Google Analytics, Salesforce)
- Strong collaboration and communication skills; ability to drive projects forward across multiple teams and manage multiple campaigns at once.
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