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Digital Marketing Specialist

1 week ago

Chicago, Illinois, United States Uline Full time
Job Summary:
A digital marketing specialist is needed to audit and optimize paid search campaigns for a leading distributor of shipping, industrial, and packaging materials. The ideal candidate will have a strong understanding of Google and Bing ad programs and be able to develop recommendations to improve campaign performance.

About the Role:
This position is responsible for auditing paid search campaigns to identify optimization opportunities such as new keyword options, irrelevant search traffic, and landing page inconsistencies. The specialist will collaborate with campaign managers to review bidding optimizations within paid search programs specific to product lines and prepare reports across all paid search or specific product lines.

Responsibilities:
* Audit paid search campaigns to identify optimization opportunities
* Collaborate with campaign managers to review bidding optimizations
* Prepare reports across all paid search or specific product lines
* Research and learn available tactics within Google and Bing ad programs
* Develop an understanding of Uline product sales and paid search advertising's impact

Requirements:
* Bachelor's degree
* Bilingual (English / French) - fluent in both verbal and written forms
* Digital marketing experience or coursework preferred
* Proficient in Microsoft Office
* Ability to present issues and recommendations concisely

Benefits:
* Complete health insurance coverage
* 401(k) with 6% employer match that starts day one
* Multiple bonus programs
* Paid holidays and generous paid time off
* Tuition Assistance Program that covers professional continuing education

Work Environment:
The ideal candidate will be based at Uline's corporate headquarters and will be part of a dynamic team that values collaboration and innovation.