Search Marketing Strategist

6 days ago

Grapevine, Texas, United States Solo Brands LLC Full time
Job Description

Solo Brands LLC is seeking a highly skilled Search Marketing Strategist to join our team. As a key member of our marketing department, you will be responsible for developing and implementing effective search engine optimization (SEO) and search engine marketing (SEM) strategies to drive organic and paid traffic to our website.

Key Responsibilities

  • Conduct keyword research and analysis to identify relevant keywords and target audiences.
  • Develop and implement comprehensive SEO strategies, including on-page optimization, technical SEO, and link building.
  • Manage and optimize paid search campaigns in collaboration with our agency partners across Google Ads, Bing Ads, and Amazon.
  • Track and analyze campaign performance using Google Analytics, Looker, Google Search Console, and other relevant tools.
  • Stay up-to-date on the latest SEO and SEM trends and best practices.
  • Collaborate with internal teams and external agencies to ensure alignment and effective execution of campaigns.
  • Perform A/B testing and Conversion Rate Optimization (CRO) strategies to continuously improve landing page performance and user experience.
  • Monitor competitor SEO/SEM strategies and adjust campaigns to stay competitive in the market.
  • Manage SEM budget, ensuring campaigns are cost-efficient and optimized for maximum ROI.

Qualifications and Experiences

  • Minimum of 3 years of experience in SEO/SEM.
  • Strong understanding of search engine algorithms and ranking factors.
  • Proficiency in using SEO and SEM tools.
  • Excellent analytical and problem-solving skills.
  • Strong written and verbal communication skills.
  • Ability to work independently and as part of a team.

What We Offer You:

  • Unlimited PTO for most corporate roles, accrued for others.
  • Comprehensive medical, dental, and vision benefits for employees.
  • 401(k) with 3% match.
  • Flexible spending account.
  • Generous employee discount.
  • Employee Stock Purchase Plan.
  • Relocation Assistance available for the right candidate.
  • Priceless opportunity to work with the coolest team ever

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