Database Marketing Coordinator Casino Marketing

5 days ago

Reno, Nevada, United States Atlantis and Monarch Casinos Full time
Job Summary

This position is responsible for assisting in the preparation, design, execution, and analysis of email marketing, direct mail campaigns, and other marketing programs as assigned.

This position will also assist the marketing teams in validating data proofs for direct mail campaigns and other promotions as assigned.

Develops strong accountable working relationships with internal departments, as well as, outside vendors to coordinate all direct mail campaigns.

Responsibilities
  • Responsible for database integrity (process returned mail, merging/linking accounts, archiving accounts, data cleansing, NCOA, etc.).
  • Assist in the planning and implementation of direct mail programs which includes creating offer codes for all invites and mailers.
  • Assist in the planning and implementation of casino kiosk promotions and drawings.
  • Assists with comp reversals and redeeming of offline coupons from various outlets.
  • Work closely with all areas of marketing and Information Technology staff to identify, troubleshoot, and resolve data-related issues of concern.
  • Work closely with Monarch Rewards Desk and VIP Hosts on guest-related inquiries.
  • Work closely with Marketing on the planning and implementation of direct mail and email marketing, including proofreading all invites and any relevant collateral.
  • Process direct mail invoices and postage check requests.
  • Responsible for the strict adherence to Compliance policies, internal control procedures, and the Casino's policies and procedures.
Requirements
  • Must be at least 21 years old
  • Nevada Gaming Registration Required
  • Gaming Industry Experience is Preferred
  • Comprehensive knowledge of all Microsoft Office Professional software applications, including but not limited to Word, and Excel. Microsoft SQL Server is preferred but not required.
  • Knowledge and experience with Slot Player Tracking, Casino Management, and Casino marketing systems preferred.
  • Practical knowledge in accumulating and integrating data for use in report software, spreadsheets, graphs, and flow charts.
  • Proven experience in the use of computer systems including database systems, software, data retrieval methodologies, and quantitative analysis.
  • Ability to maintain strict confidentiality of classified information.
  • Proven analytical and problem-solving abilities.
  • Strong customer service orientation.
  • Experience working both independently and in a team-oriented, collaborative environment is essential.
  • Strong written and oral communication skills and interpersonal skills.
  • Enthusiasm and positive attitude
  • Casino-related work experience and/or training with a college degree in Marketing, Database, or Development preferred. A combination of experience and education will be considered

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