Brand Marketing Specialist

2 weeks ago

Skokie, Illinois, United States Shure Incorporated Full time
Job Title: Brand Marketing Specialist

Shure Incorporated is seeking a highly motivated and creative Brand Marketing Specialist to support our brand acceleration and demand generation programs in the Collaboration and Video Conferencing category.

Job Summary:

The Brand Marketing Specialist will assist in the ideation and development of engaging marketing and creative assets, including digital and offline advertising, blog posts, social media updates, case studies, infographics, and videos. This role will also involve close collaboration with various marketing functions and cross-functional teams at Shure, as well as exposure to work with external agency partners to define, plan, create, and implement marketing and content programs to drive awareness and preference of the Shure brand and Collaboration solutions among target audiences.

Responsibilities:
  • Assist in the development of engaging marketing and creative assets, including digital and offline advertising, blog posts, social media updates, case studies, infographics, and videos.
  • Collaborate with various marketing functions and cross-functional teams at Shure to define, plan, create, and implement marketing and content programs.
  • Work with external agency partners to develop and implement marketing and content programs.
  • Monitor and report on content performance using analytics tools and make data-driven recommendations to improve engagement and effectiveness of marketing initiatives and campaigns.
  • Review competitor activities, audience insights, B2B marketing best practices, and other relevant marketing campaigns in the IT sector to inform brand campaign strategies.
  • Support marketing projects from inception to completion, including planning, scheduling, and coordinating activities, working closely with marketing teams and external parties to ensure timely delivery, and tracking project progress.
Qualifications:
  • Pursuing a bachelor's degree or advanced education in Marketing, Communications, or related fields.
  • Passion for marketing and brand development, with interest in and willingness to learn B2B marketing concepts and data-driven optimization skills.
  • Creative mindset with the ability to think outside the box.
  • Good online research, data management, and analytical skills.
  • Detail-oriented with strong organizational skills.
  • Strong interpersonal skills, team player, and willing to support cooperative efforts, as well as self-motivated and able to work independently.
  • Excellent verbal and written communication skills, as well as good copywriting and proofreading skills.
  • Solid computer skills with proficiency in Microsoft Office 365 applications.
About Shure Incorporated:

Shure's mission is to be the most trusted audio brand worldwide. Founded in 1925, we are a leading global manufacturer of audio equipment known for quality, reliability, and durability. We engineer microphones, headphones, wireless audio systems, conferencing systems, and more. Our talented teams strive for perfection and innovate every chance they get. We offer an Associate-first culture, flexible work arrangements, and opportunity for all.

Pay Transparency:

Shure offers competitive intern compensation that is reviewed and adjusted annually by our Total Rewards Team to attract, hire, and retain the industry's top intern talent. Each internship has an hourly rate which varies from $21-$40 per hour based on job function and year completed in school.

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