Technology Solutions Architect

1 week ago

Jenkintown, Pennsylvania, United States DemandLab Full time
Job Overview

The Martech Solutions Architect is a technically-focused marketer and problem-solver with a deep curiosity and passion for creating and building software solutions that combine marketing and sales technology with process, automation, and data governance to deliver value for DemandLab's clients.

This client-facing role requires superior communication and analytics skills in following DemandLab's delivery process to ensure that all aspects of the client's expectations and deliverables are met.

This role requires the ability to listen and understand the client's goals and issues, document the client's needs, translate the identified needs to a comprehensive solution of processes and technologies to create a work breakdown structure that articulates milestones and timelines to the client's satisfaction and their goals.

Key Responsibilities

  • Design and present innovative and cost-effective solutions to the customer drawing on the current marketing technology landscape and industry best-practices to enable a seamless customer experience or customer journey for our clients.
  • Implement advanced lead scoring models to support the lead lifecycle and customer journey.
  • Create programming, reporting, and actionable insights for our client's acquisition and engagement programs.
  • Create, implement, and test business processes and procedures for client-facing documentation.
  • Lead the implementation and program execution of marketing and sales platforms including marketing automation, CRM, and ancillary platforms for application system deployment and integration projects.

Requirements

  • Ability to successfully define outcomes, manage expectations, manage cross-functional initiatives, and meet deadlines based on project requirements.
  • Demonstrated history of building relationships, establishing and proving credibility, and partnering with business leaders and peers.
  • Facility in discussing technical matters with a non-technical audience.
  • Experience in demand generation, customer engagement, digital marketing, and communications strategies and tactics.
  • Experience in data hygiene and marketing and sales analytics.

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