Marketing Technology Strategist

We are seeking a Marketing Technology Strategist to join our team at DemandLab. This role is ideal for a technically-focused marketer with a passion for creating and building software solutions that combine marketing and sales technology.

The successful candidate will partner with our clients' Marketing and Digital Strategists to deliver solutions by leading the design, delivery, and execution of client engagements such as nurture programs, scoring programs, trigger-based communications, general email campaigns, reporting, and analytics.

This client-facing role requires superior communication and analytics skills in following DemandLab's delivery process to ensure that all aspects of the client's expectations and deliverables are met.

• Design and present innovative and cost-effective solutions to the customer drawing on the current marketing technology landscape and industry best-practices to enable a seamless customer experience or customer journey for our clients
• Implement advanced lead scoring models to support the lead lifecycle and customer journey
• Create programming, reporting and actionable insights for our client's acquisition and engagement programs
• Create, implement and test business processes and procedures for client facing documentation
• Lead the implementation and program execution of marketing and sales platforms including marketing automation, CRM and ancillary platforms for application system deployment and integration projects
• Provide admin level consulting and execution for our client's marketing and sales technology platforms
• Provide database management and governance recommendations and execution
• Develop revenue focused reports with tangible, actionable insights that the Account Strategist can use with our clients to enable advances in marketing and sales programs
• Use a creative and innovative approach to leverage marketing, sales and service technologies for projects such as advanced engagement and nurture programs, lead lifecycle management programs and systems, account based marketing and sales, end-to-end email preferences centers, microsites, event management, integrating marketing, sales and services systems and data, etc.

• Ability to successfully define outcomes, manage expectations, manage cross-functional initiatives and meet deadlines based on project requirements
• Demonstrated history of building relationships, establishing and proving credibility and partnering with business leaders and peers
• Facility in discussing technical matters with a non-technical audience
• Experience in demand generation, customer engagement, digital marketing and communications strategies and tactics
• Experience in data hygiene and marketing and sales analytics
• Exceptional oral and written communication skills (both instructional and informational business writing)
• Analytical, with an ability to synthesize information quickly
• Organized, with a demonstrable history of fanatical attention to detail to ensure work is performed accurately, completely and meets or exceeds the client's expectations
• Industrious, motivated, resourceful and creative
• Quick learner who goes the extra mile to meet or exceed internal professional development requirements

• Minimum Associate degree (2 year) or higher in related field or equivalent related experience
• 5 years of marketing/demand generation experience
• 4+ years Marketo experience (other relevant marketing automation platform experience a plus)
• 4+ years of Salesforce experience (Microsoft Dynamics experience a plus)
• 2+ years relevant marketing data analysis experience

$80,000 - $110,000 per year, depending on experience

• Health Care Plan Contribution (Medical)
• 100% paid Dental & Vision
• Retirement Plan matching (401k/RRSP)
• 100% paid Life Insurance (Basic, Voluntary & AD&D)
• Generous Paid Time Off and Flexible Work Plans
• Training & Development
• Work From Home
• Personal and Professional Development Funding